Asana is a "collaborative information manager" Web 2.0

Web 2.0

The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 application designed to streamline business communication and facilitate workplace efficiency. It is being developed by Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 co-founder Dustin Moskovitz

Dustin Moskovitz

Dustin Moskovitz is an American internet entrepreneur who co-founded the social networking website Facebook along with Mark Zuckerberg, Eduardo Saverin and Chris Hughes. Moskovitz owns a 6% share of Facebook. He is also a co-founder and the CEO of Asana. Moskovitz is Jewish...

 and engineering manager Justin Rosenstein

Justin Rosenstein

Justin Rosenstein is the co-creator of the collaborative software company Asana along with Facebook co-founder Dustin Moskovitz.-Personal life:...

, who left Facebook together to pursue the project. Moskovitz and Rosenstein closed a 9 million dollar series A round in investment from Benchmark Capital

Benchmark Capital

Benchmark Capital is a venture capital firm responsible for the early stage funding of some very successful startups. In 1997, the firm invested $6.7 million in eBay, which became worth more than $5 billion by the spring of 1999. Other high-profile investments include Ariba, Juniper Networks, Red...

 and placed Matt Cohler

Matt Cohler

Matt Cohler is an American venture capitalist based in Silicon Valley. He worked as Vice President of Product Management for Facebook until June 2008 and is currently a general partner at Benchmark Capital....

 on its board of directors.

TechCrunch

TechCrunch

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

founder Michael Arrington described Asana as the "most exciting" company to emerge from the group of early Facebook employees.