Aspial Corporation
Encyclopedia
Aspial Corporation is a Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

-based jewellery
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

 corporation with a chain of boutiques in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

. Aspial Corporation owns the Aspial, Lee Hwa, Goldheart and Citigems brands. Aspial Corporation is a contemporary fashion jeweller in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

 and is the only listed jeweller on the Singapore Exchange
Singapore Exchange
Singapore Exchange Limited is an investment holding company located in Singapore and providing different services related to securities and derivatives trading and others. SGX is a member of the World Federation of Exchanges and the Asian and Oceanian Stock Exchanges FederationSingapore Exchange...

. The company's Aspial brand consists of its top range products, followed by Lee Hwa Jewellery, Goldheart and Citigems which cater to the younger people.

Lee Hwa

Lee Hwa is a vendor of contemporary fashion jewellery, with a chain of 27 boutiques in Singapore. This range targets women who are "fashion savvy and lead a cosmopolitan lifestyle". Formerly dealing in yellow gold jewellery, it changed to white gold
White Gold
White Gold is a 2003 Russian action film directed by Viktor Ivanov from a screenplay by John Jopson and Viktor Ivanov. The story begins with the actual events of 1919 when a White Army train carrying the bulk of Czar Nicholas' gold reserves arrives empty at Siberia's Irkutsk station...

 jewellery in the 1990s when the company felt there was a need to modernise the image of the company. Its brand supposedly embodies the "lifestyle fashion savvy of today's confident and contemporary woman". It is especially noted for its Purplegold range of products as well as its Destinee series. Some of its international awards include the Reader's Digest SuperBrand Gold Award - Winner 2005, as well as the New York Festival, Advertising and Marketing Effectiveness Award (International) - Finalist Winner 2003.

Goldheart

Goldheart began in 1974, and was acquired by Aspial in 2005

Goldheart Jewelry offers a wide range of jewelry.

Goldheart is also known for its exclusive Celestial diamond, the world’s first 73-facet starburst diamond. The Celestial diamond is GIA-certified and design-patented. When viewed from top with a gem scope, the Celestial diamond reveals a spectacular starburst that no other diamond possesses.

In Singapore, Goldheart Jewelry now has 24 retail stores located at all major shopping malls island wide.

Citigems

Citigems is one of the latest chain of jewellery stores in Singapore. Citigems jewellery collection is targeted at younger adults and at cheaper prices. Behind the brand are the Aspial Corporation Limited and Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

's AMC Diamonds, one of the world's largest diamond companies.

External links

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