Attentio S.A. provides tools for social media monitoring from its headquarters in Brussels

Brussels

Brussels , officially the Brussels Region or Brussels-Capital Region , is the capital of Belgium and the de facto capital of the European Union...

, Belgium

Belgium

Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

. Attentio is an infomediary

Infomediary

An infomediary works as a personal agent on behalf of consumers to help them take control over information gathered about them for use by marketers and advertisers...

 that aggregates online news and social media from across the globe to identify online topics and sentiments about brands and products.

Attentio was founded in 2004 by Per Siljubergsåsen

Per Siljubergsåsen

Per Siljubergsåsen, born 1965, is a Norwegian serial entrepreneur and technology visionary. He started Scandinavian high-profile internet consultancy Mogul AS . In 1998 he co-founded Zoomit/ which became Europe’s leading shopping comparison search engine and Europe's third largest e-commerce site...

, a European internet serial entrepreneur and Simon McDermott. The founders met at the Vlerick Leuven Gent MBA program (2002-2003) in Belgium.

Attentio's technology monitors and measures buzz, sentiment and topics across a wide range of social media sources in over 30 languages. The ongoing analysis aims at making clients more responsive and identify new market opportunities while reducing the need for traditional, more expensive market research. Their flagship product, the Attentio Brand Dashboard, provides online access to product and brand information. Attentio has clients, agency partners and resellers in Europe and the United States.

The company has received multiple awards including Best Demo Award at the 2009 Int'l AAAI conference

Association for the Advancement of Artificial Intelligence

The Association for the Advancement of Artificial Intelligence or AAAI is an international, nonprofit, scientific society devoted to advancing the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines...

.

In 2010 Attentio acquired market research technology company 365Research, their founder Colin Sanders is now Attentio CEO. In 2011 a new online dashboard was launched with a more modern user interface and additional data sources including twitter.

Team

• Colin Sanders, CEO
• Isabelle Balboa, CFO
• Casper Davies, Lead Developer
• Chandler Wilson, Business Development, Public Affairs
• Ania Bartol, Senior Analyst
• Per Siljubergsåsen, Head of Product / Principal Founder, ex Co-Founder of Kelkoo
  Kelkoo
  The website Kelkoo is a European price comparison service founded in France in 1999, allowing customers to find information on products they want to purchase, including price and seller information. It was bought by Yahoo! in 2004...
  
  .com S.A.
• Bernard Kueng, Executive Chairman
• Simon McDermott, Co-founder, Advisor

External links

• Attentio S.A. - official website
• Attentio Blog
• INSEAD.edu, Social media analysis: a new way of listening
• Social Media Analytics, Marshall Sponder
• Pandia.com, Attentio: Using search for trend research
• Telegraph.co.uk, What bloggers say about your company
• IBtimes.co.uk, Social media analysis: A new way of listening
• LeSoir.be, "Les « consomm’acteurs » défrisent le marketing"