Audi RSQ
Encyclopedia
The Audi RSQ is a mid-engined concept car
developed by Audi AG
for use as a product placement
in the 2004 sci-fi film I, Robot
. It is meant to depict a technologically advanced automobile in the Chicago
cityscape from the year 2035.
This sports
coupé
is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that despite its extreme character, the car still had to be recognised by the audience as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille
", the company's trademark overlapping four rings, and the Multi Media Interface
(MMI) driver-to-car control system.
The RSQ also includes special features suggested by film director Alex Proyas
. The car uses spheres instead of conventional wheels. Its two reverse butterfly doors
are hinged to the B-posts of the body.
Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus
for use in the 2002 film Minority Report
.
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....
developed by Audi AG
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
for use as a product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...
in the 2004 sci-fi film I, Robot
I, Robot (film)
I, Robot is a 2004 science-fiction action film directed by Alex Proyas. The screenplay was written by Jeff Vintar, Akiva Goldsman and Hillary Seitz, and is very loosely based on Isaac Asimov's short-story collection of the same name. Will Smith stars in the lead role of the film as Detective Del...
. It is meant to depict a technologically advanced automobile in the Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
cityscape from the year 2035.
This sports
Sports car
A sports car is a small, usually two seat, two door automobile designed for high speed driving and maneuverability....
coupé
Coupé
A coupé or coupe is a closed car body style , the precise definition of which varies from manufacturer to manufacturer, and over time...
is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that despite its extreme character, the car still had to be recognised by the audience as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille
Grille
A grille or grill is an opening of several slits side by side in a wall or metal sheet or other barrier, usually to let air or water enter and/or leave but keep larger objects including people and animals in or out.-Spelling:In the United States, "grille" is used to differentiate the automotive...
", the company's trademark overlapping four rings, and the Multi Media Interface
Multi Media Interface
The Audi MMI system, is an in-car user interface media system developed by Audi, and implemented in most of its latest series of cars/automobiles since 2004.-Concept:...
(MMI) driver-to-car control system.
The RSQ also includes special features suggested by film director Alex Proyas
Alex Proyas
Alexander "Alex" Proyas is a Australian film director, screenwriter, and producer. He is best known for directing such films as The Crow, Dark City, I, Robot and Knowing. He is known for employing a stylish photographic techniques in his films, with dark overtones usually in a post-apocalyptic...
. The car uses spheres instead of conventional wheels. Its two reverse butterfly doors
Butterfly doors
Butterfly doors or vertical doors are a type of door sometimes seen on high-performance automobiles. They are similar to scissor doors, but while scissor doors move up, butterfly doors also move outwards, which makes for easier entry/exit at the expense of saving space.The McLaren F1, Alfa Romeo 33...
are hinged to the B-posts of the body.
Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
for use in the 2002 film Minority Report
Minority Report (film)
Minority Report is a 2002 American neo-noir science fiction film directed by Steven Spielberg and loosely based on the short story "The Minority Report" by Philip K. Dick. It is set primarily in Washington, D.C...
.
See also
- Audi Le Mans quattroAudi Le Mans quattroThe Audi Le Mans quattro was a sports car styled concept car, developed by Audi, for presentation at the 2003 Frankfurt Motor Show, as a result of Audi's three successive wins at the arduous 24 Hours of Le Mans endurance motor race in 2000, 2001, and 2002...
, a similar styled concept car - Audi R8, a road car influenced by the RSQ's design and the production version of the Le Mans Quattro.
- Audi TT Mk2, a production version of the RSQ.