Aurora Publishing, Inc. is the American subsidiary of Japan

Japan

Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese publisher Ohzora Publishing

Ohzora Publishing

, also known as Ohzora Shuppan is the leading josei manga publisher in Japan, founded in 1990. Headquartered in Tokyo, Japan, it publishes Japanese manga, manga magazines and comic anthologies. The company is headed by . Kitawaki also runs affiliated American company Aurora Publishing, established...

, the leading josei manga publisher in Japan. Headquartered in Torrance

Torrance, California

Torrance is a city incorporated in 1921 and located in the South Bay region of Los Angeles County, California, United States. Torrance has of shore-front beaches on the Pacific Ocean, quieter and less well-known by tourists than others on the Santa Monica Bay, such as those of neighboring...

, California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, it licensed and published Japanese manga

Manga

Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

 for the North American market. Aurora Publishing's first release was Walkin' Butterfly under the shōjo imprint

Imprint

In the publishing industry, an imprint can mean several different things:* As a piece of bibliographic information about a book, it refers to the name and address of the book's publisher and its date of publication as given at the foot or on the verso of its title page.* It can mean a trade name...

 Aurora, which features manga targeting female readers in their teens and younger. Aurora Publishing also released manga under two other imprints: the yaoi

Yaoi

In careful Japanese enunciation, all three vowels are pronounced separately, for a three-mora word, . The English equivalent is . also known as Boys' Love, is a Japanese popular term for female-oriented fictional media that focus on homoerotic or homoromantic male relationships, usually created by...

imprint Deux Press featured female-oriented manga about homoerotic relations between beautiful men, while the josei imprint Luv Luv featured erotic romance manga targeting female readers in their late teens and up.

Aurora Publishing distributed some of its manga via Netcomics. As of April 2010, the Aurora office in California had closed.

Former employees of Aurora Publishing founded Manga Factory.

External links

• Official website of Aurora Publishing
• Flipped!: David Welsh Interviews Michael Perry Of Aurora by The Comics Reporter
• Sequential Tart interview with Michael Perry