Austin Museum of Digital Art
Encyclopedia
The Austin Museum of Digital Art (AMODA), located in Austin
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...

, Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

, is the first museum
Museum
A museum is an institution that cares for a collection of artifacts and other objects of scientific, artistic, cultural, or historical importance and makes them available for public viewing through exhibits that may be permanent or temporary. Most large museums are located in major cities...

 dedicated exclusively to the display of digital art
Digital art
Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process...

. AMODA was founded in 1997 by Harold Chaput, Samantha Krukowski and Chris Rankin in response to the abundance of digital art in the local scene and the absence of venues for such art. AMODA has not only presented local artwork, but has brought digital art and digital artists from around the globe to Austin. By putting local and global works and acts next to each other, AMODA has contributed to the already growing digital art and music scene in Austin, while gaining recognition around the world as an important museum that has shaped the definition of digital art.

History

The Austin Museum of Digital Art is the brainchild of Harold Chaput, then a Computer Sciences doctoral student at the University of Texas at Austin
University of Texas at Austin
The University of Texas at Austin is a state research university located in Austin, Texas, USA, and is the flagship institution of the The University of Texas System. Founded in 1883, its campus is located approximately from the Texas State Capitol in Austin...

, and Christopher Rankin, an art history graduate of Trinity University
Trinity University
Trinity University may refer to:* Trinity University , San Antonio, Texas, US* Trinity University of Asia, formerly known as Trinity College of Quezon City, Quezon City, Philippines* Trinity International University, Deerfield, Illinois, US...

 and experienced museum worker. Rankin was dissatisfied with the state of the contemporary art scene in Austin. Chaput was connected to many artists and musicians employed in high tech positions who were looking for a creative outlet. By establishing an organization with the goals of supporting the production and exhibition of new work and encouraging discussion about the role of technology in current contemporary art, Chaput and Rankin hoped that they could encourage a community of artists, musicians, and technologists to create cutting-edge digital-based contemporary art.

They joined up with Samantha Krukowski, an influential member of UT's communications department. The three of them swiftly settled on a subsection of contemporary art that used computers in some form, and coined the term Digital Art to describe it. They also agreed that the new organization should be a museum rather than a collective or a gallery, placing the emphasis on artistry and aesthetics rather than fashion and popularity. Thus the Austin Museum of Digital Art was founded in November 1997.

Shortly after its founding, Rankin left AMODA because his new job working for the Texas Commission on the Arts posed a conflict of interest. Krukowski also left to become a Professor of Communications at UT. Rankin and Krukowski were replaced Kyle Anderson, Jennifer Potter, Joel Stearns and Robert Turknett. Together with Chaput, this board moved AMODA from a museum on paper to an art institution. They created AMODA's programs, including an educational program (2000), the Digital Showcase (2001), an exhibition series (2002), and a performance series (2003).

Defining Digital Art

AMODA defines Digital Art as art that uses digital technology in one of three ways: product, process or subject.

Art that uses digital technology as the product can be considered digital art. This includes categories like "web art" or "demo art." This is the most recognized definition of digital art.

Art that uses digital technology in the process of creation can also be considered digital art. The drawings of Harold Cohen
Harold Cohen (artist)
Harold Cohen is a British-born artist who is noted as the creator of AARON-External links:*...

's AARON
AARON
AARON is a software program written by artist Harold Cohen that creates original artistic images.Proceeding from Cohen's initial question "What are the minimum conditions under which a set of marks functions as an image?", AARON has been in continual development since 1973...

 are digital art because a computer program was used to generate the works, even though the final product is ink on paper. Computer graphics on film, digital music, and the Cyberopera are all good examples of digital art as process.

Finally, art that references digital art as its subject can also be considered digital art. A series of oil paintings showing a man connected to an online chat room could be categorized as digital art, even though digital technology was never used in the creation or display of the work.

The central theme for all three approaches is: art that could not have been created without digital technology. All three address different facets of digital art, from presentation to technique to sociology, all of which are important to the history of art.

Programming

AMODA's programming was designed to be accessible without being condescending. It was unique in its ability to draw a younger audience than other museums and galleries could. AMODA's programs were integrated with the community and attracted a new population of art patrons through its non-traditional but high-quality presentation of digital art.

AMODA's most popular and successful programs were its Exhibition Series and Digital Showcase.

Digital Showcase

The AMODA Digital Showcase is a monthly evening of digital art and music. Under the strict direction of Todd Simmons, a performance space is filled with digital art installations, and four to six digital music performances are shown throughout the evening.

The intention of the Digital Showcase is to show digital art in situ. While an exhibition removes art from its natural environment and displays it for isolated examination, the Digital Showcase lets the different art installations and music performances bleed over each other. The result is an immersive art experience where the whole is greater than the sum of its parts. It is also wildly popular. Attendance is consistently in the hundreds, and the performances have been written up internationally.

External links and references

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