Australian Homemade
Encyclopedia
Australian Homemade is a franchise
formula for confectionery
stores owned by Australian Homemade, based in Veenendaal, Netherlands
. The stores produce and sell premium ice cream
and chocolate
using all natural ingredients. The products incorporate Indigenous Australian designs.
There are currently over 50 stores found in the Netherlands, Germany
, Belgium
, Spain
, and the United States
.
In defence, the company says the designs were by a Dutch artist inspired by indigenous art and had no intention of causing offence to Indigenous Australians. They were reportedly working with the Aboriginal and Torres Strait Islander Commission
(ATSIC) to help promote Aboriginal issues.
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
formula for confectionery
Confectionery
Confectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...
stores owned by Australian Homemade, based in Veenendaal, Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
. The stores produce and sell premium ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
and chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
using all natural ingredients. The products incorporate Indigenous Australian designs.
There are currently over 50 stores found in the Netherlands, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
Aboriginal Reaction
Some Indigenous Australians reacted with anger at Australian Homemade, accusing them of using Aboriginal designs without permission and of being disrespectful.In defence, the company says the designs were by a Dutch artist inspired by indigenous art and had no intention of causing offence to Indigenous Australians. They were reportedly working with the Aboriginal and Torres Strait Islander Commission
Aboriginal and Torres Strait Islander Commission
The Aboriginal and Torres Strait Islander Commission was the Australian Government body through which Aboriginal Australians and Torres Strait Islanders were formally involved in the processes of government affecting their lives...
(ATSIC) to help promote Aboriginal issues.