Australian Pavilion
Encyclopedia
Australian Pavilion is an initiative with the Australian Prime Minister's
Supermarket to Asia Council to extend the market for Australian produce. It was established by Bemco Australia in National Trades Union Congress
’s leading store at Bukit Timah Plaza
in Singapore
. It is located to pick up the junction between dry, chilled, frozen and fresh products, and includes a demonstration area for instore merchandising.
The exposure for Australian food products, often through demonstrations instore provides Australian exporters the ability to access customers instore. This strengths the market between Australia and Singapore and supports food service and processor connections, giving an opportunity to build consumer franchises of Australian products in Asia
.
For some Australian companies, the platform will substantially remove risks in finding a market, a reliable customer, supporting freight and documentation services, and appropriate target customers”.
The "Australian Pavilion" carries about 2000 new Australian products, including fresh, frozen, dry goods and beverages, and will include promotional areas for cooking and displays. The products must be new to the NTUC FairPrice
chain, but will be exposed and tested in-store without incurring listing or new line fees. Products that are well received in the market could then become part of FairPrices' normal purchasing program across its 95 stores.
New products will have exposure in the Pavilion for a period exceeding 4 months. During this time, we will expect the Australian suppliers to get behind their products, through promotion, education and instore demonstrations.
Mr Jim Kennedy, Executive Director of the Prime Ministers Supermarket To Asia Council, says that “Singapore has been chosen as the location of the store for the following reasons
The NTUC FairPrice chain numbers some 95 supermarkets, with a total turnover of around $A 1 billion. They account for about 55 percent of retail food sales within Singapore.
AS the business grows, it is hoped the concept of the Australia Pavilion store will be extended across the NTUC chain of stores.
John Howard
John Winston Howard AC, SSI, was the 25th Prime Minister of Australia, from 11 March 1996 to 3 December 2007. He was the second-longest serving Australian Prime Minister after Sir Robert Menzies....
Supermarket to Asia Council to extend the market for Australian produce. It was established by Bemco Australia in National Trades Union Congress
National Trades Union Congress
The National Trades Union Congress , also known as the Singapore National Trades Union Congress , is the sole national trade union centre in Singapore...
’s leading store at Bukit Timah Plaza
Bukit Timah
Bukit Timah is an area in Singapore and a hill in that area. Bukit Timah is located near the centre of the Singapore main island. The hill stands at an altitude of 163.63 metres and is the highest point in the city-state of Singapore...
in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. It is located to pick up the junction between dry, chilled, frozen and fresh products, and includes a demonstration area for instore merchandising.
The exposure for Australian food products, often through demonstrations instore provides Australian exporters the ability to access customers instore. This strengths the market between Australia and Singapore and supports food service and processor connections, giving an opportunity to build consumer franchises of Australian products in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
.
For some Australian companies, the platform will substantially remove risks in finding a market, a reliable customer, supporting freight and documentation services, and appropriate target customers”.
The "Australian Pavilion" carries about 2000 new Australian products, including fresh, frozen, dry goods and beverages, and will include promotional areas for cooking and displays. The products must be new to the NTUC FairPrice
NTUC FairPrice
NTUC FairPrice Co-Operative is a supermarket chain based in Singapore and the largest in the country. The company is a co-operative of the National Trades Union Congress or NTUC. The group has 100 supermarkets across the island, with over 50 outlets of Cheers convenience stores island-wide...
chain, but will be exposed and tested in-store without incurring listing or new line fees. Products that are well received in the market could then become part of FairPrices' normal purchasing program across its 95 stores.
New products will have exposure in the Pavilion for a period exceeding 4 months. During this time, we will expect the Australian suppliers to get behind their products, through promotion, education and instore demonstrations.
Mr Jim Kennedy, Executive Director of the Prime Ministers Supermarket To Asia Council, says that “Singapore has been chosen as the location of the store for the following reasons
- high per-capita income and interest in imported foods
- strong affiliations with Australia
- a relatively small market, which should not stretch the supply capacity of most Australian suppliers
- the relative absence of food import trade barriers (compared to other Asian markets) and the current negotiation of a Singapore/Australia Free Trade Agreement.
- Singaporeans already consume about $520 million of Australian food products each year. With an increasingly Westernised diet and strong interest in food health and safety, this figure has strong potential to rise”.
The NTUC FairPrice chain numbers some 95 supermarkets, with a total turnover of around $A 1 billion. They account for about 55 percent of retail food sales within Singapore.
AS the business grows, it is hoped the concept of the Australia Pavilion store will be extended across the NTUC chain of stores.