The Australian Made and Australian Grown trade mark logos

Collective trade marks

A collective trade mark or collective mark is a trademark owned by an organization , whose members use them to identify themselves with a level of quality or accuracy, geographical origin, or other characteristics set by the organization.Collective trade marks are exceptions to the underlying...

 signify products whose ingredients or production mostly originate from Australia. This programme was established in 1986 with a logo created by Ken Cato and is conducted by the Australian Made Campaign Limited, a not-for-profit public foundation created by the Australian Chamber of Commerce and Industry

Australian Chamber of Commerce and Industry

The Australian Chamber of Commerce and Industry has been the peak council of Australian business associations for 105 years and traces its heritage back to Australia’s first chamber of commerce in 1826.Its motto is “Leading Australian Business.”...

 and various Australian business chambers.

The logo is accompanied by one of the following phrases:

1. Australian Grown
2. Australian Made
3. Product of Australia

History

In the 1930s a group of businesses got together and created a media campaign to publicise Australian made products. In 1961 a national campaign was launched by the various chambers of commerce and called Operation Boomerang, a red boomerang on blue circle, this campaign was a direct forebear to the current Australian Made logo that utilises a stylised yellow kangaroo on a green triangle.

Concept

Local purchasing

Local purchasing

Local purchasing is a preference to buy locally produced goods and services over those produced more distantly. It is very often abbreviated as a positive goal 'buy local' to parallel the phrase think globally, act locally common in green politics....

 is a preference to buy locally produced goods and services over those produced more distantly. In the context of the Australian Made and Australian Grown brands the purpose being to encourage consumers to exercise their preference for buying Australian, and promoting Australian products in Australia and markets around the world. The Australian Made logo represents a country of origin

Country of origin

Country of origin , is the country of manufacture, production, or growth where an article or product comes from...

 label. Another non profit organisation within Australia is Ausbuy

Ausbuy

The Australian Companies Institute is a not-for-profit; non-political organisation that encourages Australians to support Australian owned and made products and services, so that the jobs and profits stay in Australia and the decisions are made by Australians.-History and background:Ausbuy was...

 that has a similar objective to promote Australian made products. Many countries have similar buy local initiatives such as Made in USA

Made in USA

The Made in USA mark is a country of origin label indicating the product is "all or virtually all" made in the U.S. The label is regulated by the Federal Trade Commission .-Legal requirements:...

.

Definitions

The definition for Australian Made means that the product is substantially transformed in Australia and at least 50 per cent of the cost of production has been incurred in Australia.

The definition used for Product of Australia requires that the product has all, or nearly all, of the manufacturing or processing carried out in Australia and that all of the products significant ingredients come from Australia.

The definition for Australian Grown is that each significant ingredient has been grown in Australia and all or virtually all of the production processes have occurred in Australia.