Avatar Studios, formerly known as The Power Station, is a recording studio

Recording studio

A recording studio is a facility for sound recording and mixing. Ideally both the recording and monitoring spaces are specially designed by an acoustician to achieve optimum acoustic properties...

 at 441 West 53rd Street in Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

, New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

The building was originally a Consolidated Edison

Consolidated Edison

Consolidated Edison, Inc. is one of the largest investor-owned energy companies in the United States, with approximately $14 billion in annual revenues and $36 billion in assets...

 power plant; but after a period of vacancy, it was used as a sound stage for the television game show

Game show

A game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...

 Let's Make a Deal

Let's Make a Deal

Let's Make a Deal is a television game show which originated in the United States and has since been produced in many countries throughout the world. The show is based around deals offered to members of the audience by the host. The traders usually have to weigh the possibility of an offer being...

. In 1977, it was rebuilt as a recording studio by producer Tony Bongiovi

Tony Bongiovi

Tony Bongiovi is a record producer and recording engineer with expertise in Electrical & Acoustical Engineering. He helped to remodel an old building in Manhattan—once a power plant for Edison, and later a television studio—into the Power Station recording studio in 1977.Bongiovi was born in the...

 and gained renown as one of the finest acoustic environments for recording in the world. It has won several studio industry awards over the years, including a "Les Paul Award for Special Lifetime Achievement" in 1991.

The complex was renamed Avatar Studios (under the Avatar Entertainment Corporation) in May 1996.

Major acts who have recorded there include Walter Becker

Walter Becker

Walter Carl Becker is an American musician, songwriter and record producer. He is best known as the co-founder, guitarist, bassist and a co-writer of Steely Dan.-Career:...

, The Kinks

The Kinks

The Kinks were an English rock band formed in Muswell Hill, North London, by brothers Ray and Dave Davies in 1964. Categorised in the United States as a British Invasion band, The Kinks are recognised as one of the most important and influential rock acts of the era. Their music was influenced by a...

, Aerosmith

Aerosmith

Aerosmith is an American rock band, sometimes referred to as "The Bad Boys from Boston" and "America's Greatest Rock and Roll Band". Their style, which is rooted in blues-based hard rock, has come to also incorporate elements of pop, heavy metal, and rhythm and blues, and has inspired many...

, Counting Crows

Counting Crows

Counting Crows is an American rock band originating from Berkeley, California. Formed in 1991, the group gained popularity following the release of its debut album in 1993, August and Everything After, which featured the hit single "Mr. Jones"...

, Kings of Leon

Kings of Leon

Kings of Leon is an American rock band that originated in Albion, Oklahoma but formed in Nashville, Tennessee in 1999. The band is composed of brothers Anthony Caleb Followill , Ivan Nathan Followill and Michael Jared Followill Kings of Leon is an American rock band that originated in Albion,...

, Marc Anthony

Marc Anthony

Marc Anthony is an American singer-songwriter, actor and producer. Anthony is the top selling tropical salsa artist of all time. The two-time Grammy and three-time Latin Grammy–winner has sold more than 30 million albums worldwide. He is best known for his Latin salsa numbers and ballads...

, The B-52's

The B-52's

The B-52's are an American rock band, formed in Athens, Georgia in 1976. The original line-up consisted of Fred Schneider , Kate Pierson , Cindy Wilson , Ricky Wilson , and Keith Strickland . Following Ricky Wilson's death in 1985 Strickland switched to guitar...

, Tony Bennett

Tony Bennett

Tony Bennett is an American singer of popular music, standards, show tunes, and jazz....

, Michael Brecker

Michael Brecker

Michael Leonard Brecker was an American jazz saxophonist and composer. Acknowledged as "a quiet, gentle musician widely regarded as the most influential tenor saxophonist since John Coltrane," he has been awarded 15 Grammy Awards as both performer and composer and was inducted into Down Beat Jazz...

, Devo

Devo

Devo is an American band formed in 1973 consisting of members from Kent and Akron, Ohio. The classic line-up of the band includes two sets of brothers, the Mothersbaughs and the Casales . The band had a #14 Billboard chart hit in 1980 with the single "Whip It", and has maintained a cult...

, Bon Jovi

Bon Jovi

Bon Jovi is an American rock band from Sayreville, New Jersey. Formed in 1983, Bon Jovi consists of lead singer and namesake Jon Bon Jovi , guitarist Richie Sambora, keyboardist David Bryan, drummer Tico Torres, as well as current bassist Hugh McDonald...

, Dire Straits

Dire Straits

Dire Straits were a British rock band active from 1977 to 1995, composed of Mark Knopfler , his younger brother David Knopfler , John Illsley , and Pick Withers .Dire Straits' sound drew from a variety of musical influences, including jazz, folk, blues, and came closest...

, Duran Duran

Duran Duran

Duran Duran are an English band, formed in Birmingham in 1978. They were one of the most successful bands of the 1980s and a leading band in the MTV-driven "Second British Invasion" of the United States...

, Dream Theater

Dream Theater

Dream Theater is an American progressive metal band formed in 1985 under the name Majesty by John Petrucci, John Myung, and Mike Portnoy while they attended Berklee College of Music in Massachusetts. They subsequently dropped out of their studies to further concentrate on the band that would...

, Bruce Springsteen

Bruce Springsteen

Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...

, John Lennon

John Lennon

John Winston Lennon, MBE was an English musician and singer-songwriter who rose to worldwide fame as one of the founding members of The Beatles, one of the most commercially successful and critically acclaimed acts in the history of popular music...

, Throwing Muses

Throwing Muses

Throwing Muses is an alternative rock band formed in 1981 in Newport, Rhode Island, that toured and recorded extensively until 1997, when its members began concentrating more on other projects. The group was originally fronted by two lead singers, Kristin Hersh and Tanya Donelly, who both wrote the...

, Serge Gainsbourg

Serge Gainsbourg

Serge Gainsbourg, born Lucien Ginsburg was a French singer-songwriter, actor and director. Gainsbourg's extremely varied musical style and individuality make him difficult to categorize...

, The Strokes

The Strokes

The Strokes are an American indie rock band formed in 1999 in New York City. Consisting of Julian Casablancas , Nick Valensi , Albert Hammond, Jr. , Nikolai Fraiture and Fabrizio Moretti ....

, Bryan Adams

Bryan Adams

Bryan Adams, is a Canadian rock singer-songwriter, guitarist, bassist, producer, actor and photographer. Adams has won dozens of awards and nominations, including 20 Juno Awards among 56 nominations. He has also received 15 Grammy Award nominations including a win for Best Song Written...

, Bernadette Peters

Bernadette Peters

Bernadette Peters is an American actress, singer and children's book author from Ozone Park, Queens, New York. Over the course of a career that has spanned five decades, she has starred in musical theatre, films and television, as well as performing in solo concerts and recordings...

, Pat Metheny

Pat Metheny

Patrick Bruce "Pat" Metheny is an American jazz guitarist and composer.One of the most successful and critically acclaimed jazz musicians to come to prominence in the 1970s and '80s, he is the leader of the Pat Metheny Group and is also involved in duets, solo works and other side projects...

, Keith Jarrett Trio

Keith Jarrett

Keith Jarrett is an American pianist and composer who performs both jazz and classical music.Jarrett started his career with Art Blakey, moving on to play with Charles Lloyd and Miles Davis. Since the early 1970s he has enjoyed a great deal of success in jazz, jazz fusion, and classical music; as...

, Neil Young

Neil Young

Neil Percival Young, OC, OM is a Canadian singer-songwriter who is widely regarded as one of the most influential musicians of his generation...

, Harry Connick, Jr.

Harry Connick, Jr.

Joseph Harry Fowler Connick, Jr. is an American singer, big-band leader/conductor, pianist, actor, and composer. He has sold over 25 million albums worldwide. Connick is ranked among the top 60 best-selling male artists in the United States by the Recording Industry Association of America, with...

, Iggy Pop

Iggy Pop

Iggy Pop is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues...

, Madonna

Madonna (entertainer)

Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

, Journey

Journey (band)

Journey is an American rock band formed in 1973 in San Francisco by former members of Santana. The band has gone through several phases; its strongest commercial success occurred between the 1978 and 1987, after which it temporarily disbanded...

, Muse

Muse

The Muses in Greek mythology, poetry, and literature, are the goddesses who inspire the creation of literature and the arts. They were considered the source of the knowledge, related orally for centuries in the ancient culture, that was contained in poetic lyrics and myths...

, George Michael

George Michael

George Michael is a British musician, singer, songwriter and record producer who rose to fame in the 1980s when he formed the pop duo Wham! with his school friend, Andrew Ridgeley...

, Betty Carter

Betty Carter

Betty Carter was an American jazz singer renowned for her improvisational technique and idiosyncratic vocal style...

, Sum 41

Sum 41

Sum 41 is a Canadian rock band from Ajax, Ontario. The band was formed in 1996 and currently consists of members Deryck Whibley , Tom Thacker , Jason McCaslin and Steve Jocz .In 1999, the band signed an international record deal with Island Records...

, John Mayer

John Mayer (musician)

John Clayton Mayer is an American pop rock and blues rock musician, singer-songwriter, recording artist, and music producer. Born in Bridgeport, Connecticut and raised in Fairfield, Connecticut, he attended Berklee College of Music in Boston. He moved to Atlanta in 1997, where he refined his...

, Moby

Moby

Richard Melville Hall , better known by his stage name Moby, is an American musician, DJ, and photographer. He is known mainly for his sample-based electronic music and his outspoken liberal political views, including his support of veganism and animal rights.Moby gained attention in the early...

, Vanessa Williams

Vanessa L. Williams

Vanessa Lynn Williams is an American pop-R&B recording artist, producer, dancer, model, actress and showgirl. In 1983, she became the first woman of African-American descent to be crowned Miss America, but a scandal generated by her having posed for nude photographs published in Penthouse magazine...

, Blondie

Blondie (band)

Blondie is an American rock band, founded by singer Deborah Harry and guitarist Chris Stein. The band was a pioneer in the early American New Wave and punk scenes of the mid-1970s...

, Porcupine Tree

Porcupine Tree

Porcupine Tree is a progressive rock band formed by Steven Wilson in 1987 in Hemel Hempstead, Hertfordshire, England. Their music is difficult to categorise, being associated with both psychedelic rock and progressive rock, yet having been influenced by trance, krautrock and ambient due to Steven...

, Chic

Chic (band)

Chic was an African American disco and R&B band that was organized during 1976 by guitarist Nile Rodgers and bassist Bernard Edwards. It is known best for its commercially successful disco songs, including "Dance, Dance, Dance " , "Everybody Dance" , "Le Freak" , "I Want Your Love" , "Good Times"...

, Joan Jett

Joan Jett

Joan Jett is an American rock guitarist, singer, songwriter, producer and actress.She is best known for her work with Joan Jett & the Blackhearts including their hit cover "I Love Rock 'n' Roll", which was #1 on the Billboard Hot 100 from March 20 to May 1, 1982, as well as for their other popular...

, David Bowie

David Bowie

David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...

, The Last Shadow Puppets

The Last Shadow Puppets

The Last Shadow Puppets is a band consisting of Alex Turner of the Arctic Monkeys, Miles Kane formerly of The Rascals, and composer/producer James Ford.-Formation:...

, The Rumble Strips

The Rumble Strips

The Rumble Strips are an English band from Tavistock, Devon. The band take their name from Rumble Strips, which are small, continuous lines of bumps along the edge of a road. Having known each other since childhood, a precise conception date for the band doesn't really exist. The current line-up...

, Trey Anastasio

Trey Anastasio

Trey Anastasio is an American guitarist, composer, and vocalist most noted for his work with the rock band Phish...

, Helix

Helix (band)

Helix are a Canadian hard rock/heavy metal band. They formed in 1974, and are best known for their 1984 single "Rock You". The original lineup was formed by drummer Bruce Arnold, and consisted of lead vocalist Brian Vollmer, guitarists Ron Watson and Rick "Minstrel" Trembley, keyboardist Don...

, Kathem Al Saher

Kathem Al Saher

Kadim Al Sahir , is an Iraqi singer, composer, and poet. He has been dubbed the "Caesar of Arabic Song", "George Michael of the Arab world", "Iraq’s Diplomatic Ambassador to the world", and "Iraq’s Ambassador for Peace"....

, Gang Starr

Gang Starr

Gang Starr was an influential East Coast hip hop duo that consisted of the late MC Guru and DJ/producer DJ Premier. Their style combined elements of New York jazz and hip hop.-Background:...

, Honor Society

Honor society

In the United States, an honor society is a rank organization that recognizes excellence among peers. Numerous societies recognize various fields and circumstances. The Order of the Arrow, for example, is the national honor society of the Boy Scouts of America...

, Stevie Ray Vaughan

Stevie Ray Vaughan

Stephen Ray "Stevie Ray" Vaughan was an American electric blues guitarist and singer. He was the younger brother of Jimmie Vaughan and frontman for Double Trouble, a band that included bassist Tommy Shannon and drummer Chris Layton. Born in Dallas, Vaughan moved to Austin at the age of 17 and...

 and the band Power Station

Power Station (band)

Power Station was a 1980s supergroup made up of singer Robert Palmer, former Chic drummer Tony Thompson, and Duran Duran members John Taylor and Andy Taylor . Bernard Edwards, also of Chic, was involved on the studio side as recording producer. For a short time he also functioned as Power...

, which was named after the studio itself.

The software Superior drummer 2.0

Superior drummer 2.0

Superior Drummer 2.0 is a sample based drum software synthesizer developed by Toontrack, similar to previous software such as Drumkit from Hell, but with a complete overhaul of the original Drumkit from Hell Superior engine. The software has been re-developed for optimised use with electronic drum...

also made use of the studio for sampling.

External links

• Avatar Studios 30 Year Anniversary Party