Aveda
Encyclopedia
Aveda Corporation is a company headquartered in Blaine, Minnesota
, that manufactures skin care, cosmetics
, perfume
, hair care products, and trains students in cosmetology
and esthiology at the Aveda Institutes in Minneapolis
, New York City, Washington, DC, Vancouver
, Calgary
, Toronto
and many other cities.
in 1978.
In 1970, Horst, on a trip to India, was introduced to the healing properties of Ayurveda
(the traditional Hindu longevity medicine) and aroma, and suddenly his vision for his company (thus the name Aveda) was born. Horst formulated the first product, a clove shampoo, in his kitchen sink.
Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity.
In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian-Hewitt National Design Museum.
Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles.
According to the company's website, "Aveda" is Sanskrit
for "all knowledge".
Aveda has an on-going partnership with the Yawanawa
Tribe of the Brazilian Amazon
. This tribe uses a red seed called "uruku", derived from the Urukum Palm, to paint their bodies for different rituals. This partnership has helped to sustain the Yawanawa
Tribe while helping to bring attention to the plight of their disappearing rainforest home.
In 1995, Aveda partnered with a community collective that the babassu nut breakers of the Brazilian Amazon had formed to obtain certified organic babassu for use in the creation of a foaming cleansing element known as "babassu betaine". Aveda has financed the construction of and training for a babassu processing facility, a soap-making facility and a paper press for processing babassu fibers. Aveda does not test their products on animals, but rather on willing human participants.
as one of the "Top Ten Brands to Boycott This Christmas".
Aveda is partnered with schools across the country to recycle bottle cap
s.
Aveda also uses non-toxic and environmentally friendly cleaning products, supplied by Eco Concepts, at their corporate headquarters in Minnesota.
Blaine, Minnesota
As of the census of 2000, there were 44,942 people, 15,898 households, and 12,177 families residing in the city. The population density is 1,330 people per square mile . There are 16,169 housing units at an average density of 477.6 per square mile...
, that manufactures skin care, cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
, perfume
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...
, hair care products, and trains students in cosmetology
Cosmetology
Cosmetology is the study and application of beauty treatment. Branches of specialty including hairstyling, skin care, cosmetics, manicures/pedicures, and electrology....
and esthiology at the Aveda Institutes in Minneapolis
Minneapolis, Minnesota
Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...
, New York City, Washington, DC, Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...
, Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
and many other cities.
History
Aveda was founded by Horst RechelbacherHorst Rechelbacher
Horst M. Rechelbacher is the founder of the Aveda Corporation and Intelligent Nutrients. Aveda is a plant-based beauty company that manufactures hair care, skin care, makeup, purefume and lifestyle products. He is currently the CEO and founder of Intellingent Nutrients, a certified organic,...
in 1978.
In 1970, Horst, on a trip to India, was introduced to the healing properties of Ayurveda
Ayurveda
Ayurveda or ayurvedic medicine is a system of traditional medicine native to India and a form of alternative medicine. In Sanskrit, words , meaning "longevity", and , meaning "knowledge" or "science". The earliest literature on Indian medical practice appeared during the Vedic period in India,...
(the traditional Hindu longevity medicine) and aroma, and suddenly his vision for his company (thus the name Aveda) was born. Horst formulated the first product, a clove shampoo, in his kitchen sink.
Today Aveda is part of Estée Lauder Companies Inc., based in New York. Rechelbacher sold Aveda to Estée Lauder in 1997 for $300 million, although Aveda continues to be run as a separate entity.
In 2004, Aveda was awarded the prestigious Corporate Achievement Award at the Smithsonian-Hewitt National Design Museum.
Aveda was one of the first beauty companies to endorse a set of principles designed to encourage greater environmental responsibility in business, known as The Ceres Principles.
According to the company's website, "Aveda" is Sanskrit
Sanskrit
Sanskrit , is a historical Indo-Aryan language and the primary liturgical language of Hinduism, Jainism and Buddhism.Buddhism: besides Pali, see Buddhist Hybrid Sanskrit Today, it is listed as one of the 22 scheduled languages of India and is an official language of the state of Uttarakhand...
for "all knowledge".
Business
Aveda sells products ranging from skin care to hair care which are as organic as possible. Aveda also maintains a variety of partnerships with salons and spas that use their products. Many of these locations also offer treatments certified by Aveda. Aveda offers training to employees of its affiliated salons and spas. They also run several institutes for cosmetology education.Aveda has an on-going partnership with the Yawanawa
Yawanawa
The Yaminawá are an indigenous people who live in Acre , Madre de Dios , and Bolivia. Their homeland is Acre, Brazil.-Name:...
Tribe of the Brazilian Amazon
Amazon Basin
The Amazon Basin is the part of South America drained by the Amazon River and its tributaries that drains an area of about , or roughly 40 percent of South America. The basin is located in the countries of Bolivia, Brazil, Colombia, Ecuador, Guyana, Peru, and Venezuela...
. This tribe uses a red seed called "uruku", derived from the Urukum Palm, to paint their bodies for different rituals. This partnership has helped to sustain the Yawanawa
Yawanawa
The Yaminawá are an indigenous people who live in Acre , Madre de Dios , and Bolivia. Their homeland is Acre, Brazil.-Name:...
Tribe while helping to bring attention to the plight of their disappearing rainforest home.
In 1995, Aveda partnered with a community collective that the babassu nut breakers of the Brazilian Amazon had formed to obtain certified organic babassu for use in the creation of a foaming cleansing element known as "babassu betaine". Aveda has financed the construction of and training for a babassu processing facility, a soap-making facility and a paper press for processing babassu fibers. Aveda does not test their products on animals, but rather on willing human participants.
Controversy
In 2009 Aveda (a subsidiary of Estée Lauder Companies Inc.), was included in the BDS CampaignBoycott, Divestment and Sanctions
Boycott, Divestment and Sanctions refers to a campaign first initiated on 9 July 2005 by 171 Palestinian non-governmental organizations in support of the Palestinian cause ".....
as one of the "Top Ten Brands to Boycott This Christmas".
Environment
Aveda set an industry precedent by introducing an aerosol hairspray that has a net-zero impact on the Earth's climate and an award-winning low 35% VOC formula. Through a partnership with NativeEnergy, an organization that supports and builds renewable energy products, Aveda has helped fund wind turbines. Aveda claims that it purchases enough wind energy to power its primary manufacturing facility. The company uses "sends sustainability surveys to publications to help decide where to place its ads".Aveda is partnered with schools across the country to recycle bottle cap
Bottle cap
Bottle caps are a type of closure used to seal the openings of bottles of many types. They can be small circular pieces of metal, usually steel, with plastic backings, and for plastic bottles a plastic cap is used instead. A bottle cap is typically colorfully decorated with the logo of the brand...
s.
Aveda also uses non-toxic and environmentally friendly cleaning products, supplied by Eco Concepts, at their corporate headquarters in Minnesota.