Avery Cardoza
Encyclopedia
Avery Cardoza is the world’s foremost authority on gambling and million-selling author of more than 21 books including Winning Casino Blackjack for the Non-Counter, Official World Series of Poker Strategy Guide: No-Limit Tournament Hold’em, Poker Talk, and the encyclopedic How to Win at Gambling. In 1981, when even the biggest casinos refused him play, Cardoza gave up professional blackjack card counting and founded Cardoza Publishing, the largest gaming book publisher in the world. Cardoza is the home of a who’s who of authors in the world of gambling, including Doyle Brunson, Daniel Negreanu, T.J. Cloutier, Mike Caro, Tom McEvoy, Mike Matusow and Arnold Snyder.
The Cardoza library, distributed around the world and translated into more than a dozen languages, includes over 200 gaming titles. More than ten million Cardoza books have been sold including bestsellers’ Doyle Brunson’s Super System and Super System 2 (New York Times Extended Bestseller, March 2005, #1 Amazon worldwide).
Cardoza’s other book publishing company, Open Road Publishing (worldwide travel guides) and imprint Cold Spring Press (fantasy/science fiction), started in 1993 with a partner, has published more than 100 titles including an Amazon top-30 seller.
Cardoza is a five-time Gold and Platinum award-winning designer (48th annual awards, National Paperbox Association) and the author of the 432-page bible on publishing, The Complete Guide to Successful Publishing, which the Publisher’s Marketing Association called “the most comprehensive guide on publishing…maybe ever.” The Guide has laid the foundation for thousands of writers and publishers in bringing their dreams to fruition. Cardoza has designed hundreds of packaging concepts for books, multimedia software, magazines, brochures, and direct mailers, and through his former company, The Discount Guide, which operated out of offices in five Northern Californian cities, was the architect for mail order campaigns that not only have brought widespread success to his own companies, but kept many others in business.
The Cardoza gambling brand is also world renowned in software, where the Cardoza Entertainment line of CD ROM Windows games sold more than a million units. Avery Cardoza's Casino, acclaimed by many as the best casino simulation ever created, was released in 1997, shortly thereafter becoming a USA Today best-seller and the longest selling software entertainment SKU ever in the national warehouse clubs.
Cardoza founded the acclaimed national men’s lifestyle magazine, Avery Cardoza’s Player, in 2003, which soon grew to national prominence and established him as one of the top editor-in-chief’s in the country. Player published works from some of the top photographic talent, including Annie Liebowitz (Vanity Fair); celebrity photographers John Russo, Blake Little, Tomas Muscionico, and Clay Patrick Macbride; and New York Times best-selling writers Ismael Beah (A Long Way Gone) and Michael Lewis (The Blind Side, Moneyball). Player also published exclusive interviews and photo shoots with the usual bevy of in-the-news celebrities such as Anna Nicole Smith, Joanna Kruppa and Kim Kardassian (before she became Kim Kardashian). Player acquired access to celebrities who rarely made themselves available, including Oscar-winner Kevin Spacey, international film sensation and former Bond girl Michele Yeoh (Crouching Tiger Hidden Dragon), Emmy-winners such as Jeremy Piven, and sports stars like David Wright and heavyweight boxing champion Vladimer Klitchko. After 25 issues and five years, Player succumbed to the difficult economics of magazine publishing and closed its doors, leaving behind a brief but memorable legacy, particularly in its signature “7 Deadly Sins” section.
Cardoza launched Cardoza Games in 2007, an international online poker site based in London, Stockholm and Moscow, completing a publishing empire that was the only independent company in the world with prominent reaches into the four major media—books, retail software, Internet gaming and magazine publishing. Cardoza Games was subsequently closed in 2009 so that the company could concentrate on its core publishing strengths.
Cardoza expanded his reach into the world of gambling in 2010 with the purchase of the Gambler’s Book Club (www.gamblersbookclub.com), rescuing a legendary gambling institution with a history dating back to 1964 when founders John and Edna Luckman first opened its doors. Publishers of more than 250 titles—including the first manual on hold'em poker, written by David Sklansky in 1976—and mentioned in over 1,000 others, the store has mentored untold numbers of authors, researchers, documentary filmmakers, and preproduction personnel from Hollywood and television during its almost 50-year history as the reigning authority on gambling publications. John Scarne, Walter Gibson, Sonny Reizner, and the great Harry Houdini are just a few GBC Press authors. Ex-mobsters, FBI agents, and law enforcement personnel regularly shop at Gambler's Book Club, as well as casino owners such as Steve Wynn, Jackie Gaughan, Bob Stupak, Carl Icahn and Jack Binion have patronized the store. In fact, pretty much anyone who was or is anyone in the gambling world has passed through the doors of the GBC. Nick Pileggi (Casino, Wise Guys), Jimmy Breslin (Damon Runyon biographer), and poker legends Brunson and Amarillo Slim are but a few of the memorable book signings that have taken place at the GBC. With the most extensive library of gaming books for sale anywhere, the GBC is an astounding 3,000-book superstore of gambling books—plus a wide range of biographies, Vegas interest items, Mafia titles, and popular games such as chess, backgammon and sudoku.
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The Cardoza library, distributed around the world and translated into more than a dozen languages, includes over 200 gaming titles. More than ten million Cardoza books have been sold including bestsellers’ Doyle Brunson’s Super System and Super System 2 (New York Times Extended Bestseller, March 2005, #1 Amazon worldwide).
Cardoza’s other book publishing company, Open Road Publishing (worldwide travel guides) and imprint Cold Spring Press (fantasy/science fiction), started in 1993 with a partner, has published more than 100 titles including an Amazon top-30 seller.
Cardoza is a five-time Gold and Platinum award-winning designer (48th annual awards, National Paperbox Association) and the author of the 432-page bible on publishing, The Complete Guide to Successful Publishing, which the Publisher’s Marketing Association called “the most comprehensive guide on publishing…maybe ever.” The Guide has laid the foundation for thousands of writers and publishers in bringing their dreams to fruition. Cardoza has designed hundreds of packaging concepts for books, multimedia software, magazines, brochures, and direct mailers, and through his former company, The Discount Guide, which operated out of offices in five Northern Californian cities, was the architect for mail order campaigns that not only have brought widespread success to his own companies, but kept many others in business.
The Cardoza gambling brand is also world renowned in software, where the Cardoza Entertainment line of CD ROM Windows games sold more than a million units. Avery Cardoza's Casino, acclaimed by many as the best casino simulation ever created, was released in 1997, shortly thereafter becoming a USA Today best-seller and the longest selling software entertainment SKU ever in the national warehouse clubs.
Cardoza founded the acclaimed national men’s lifestyle magazine, Avery Cardoza’s Player, in 2003, which soon grew to national prominence and established him as one of the top editor-in-chief’s in the country. Player published works from some of the top photographic talent, including Annie Liebowitz (Vanity Fair); celebrity photographers John Russo, Blake Little, Tomas Muscionico, and Clay Patrick Macbride; and New York Times best-selling writers Ismael Beah (A Long Way Gone) and Michael Lewis (The Blind Side, Moneyball). Player also published exclusive interviews and photo shoots with the usual bevy of in-the-news celebrities such as Anna Nicole Smith, Joanna Kruppa and Kim Kardassian (before she became Kim Kardashian). Player acquired access to celebrities who rarely made themselves available, including Oscar-winner Kevin Spacey, international film sensation and former Bond girl Michele Yeoh (Crouching Tiger Hidden Dragon), Emmy-winners such as Jeremy Piven, and sports stars like David Wright and heavyweight boxing champion Vladimer Klitchko. After 25 issues and five years, Player succumbed to the difficult economics of magazine publishing and closed its doors, leaving behind a brief but memorable legacy, particularly in its signature “7 Deadly Sins” section.
Cardoza launched Cardoza Games in 2007, an international online poker site based in London, Stockholm and Moscow, completing a publishing empire that was the only independent company in the world with prominent reaches into the four major media—books, retail software, Internet gaming and magazine publishing. Cardoza Games was subsequently closed in 2009 so that the company could concentrate on its core publishing strengths.
Cardoza expanded his reach into the world of gambling in 2010 with the purchase of the Gambler’s Book Club (www.gamblersbookclub.com), rescuing a legendary gambling institution with a history dating back to 1964 when founders John and Edna Luckman first opened its doors. Publishers of more than 250 titles—including the first manual on hold'em poker, written by David Sklansky in 1976—and mentioned in over 1,000 others, the store has mentored untold numbers of authors, researchers, documentary filmmakers, and preproduction personnel from Hollywood and television during its almost 50-year history as the reigning authority on gambling publications. John Scarne, Walter Gibson, Sonny Reizner, and the great Harry Houdini are just a few GBC Press authors. Ex-mobsters, FBI agents, and law enforcement personnel regularly shop at Gambler's Book Club, as well as casino owners such as Steve Wynn, Jackie Gaughan, Bob Stupak, Carl Icahn and Jack Binion have patronized the store. In fact, pretty much anyone who was or is anyone in the gambling world has passed through the doors of the GBC. Nick Pileggi (Casino, Wise Guys), Jimmy Breslin (Damon Runyon biographer), and poker legends Brunson and Amarillo Slim are but a few of the memorable book signings that have taken place at the GBC. With the most extensive library of gaming books for sale anywhere, the GBC is an astounding 3,000-book superstore of gambling books—plus a wide range of biographies, Vegas interest items, Mafia titles, and popular games such as chess, backgammon and sudoku.
Publications
- Winning Casino Blackjack for the Non-Counter (2010)
- How to win at Gambling
- Casino Craps for the Winner (2010)
- Internet Hold'em Poker: Plus 7-card stud, Omaha, and other games (2007)
- Quick Guide to Winning Blackjack (2003)
- Avery Cardoza's Caribbean Stude Poker & Let it Ride (1998)
- Secrets of Winning Slots (2003)
- Complete Guide to successful Publishing (2003)
- World Series of Poker Official Guidebook (2010)
- The Basics of Winning Sports Betting (2002)
- The Basics of Winning Hold'em Poker (2005)
- Essential Blackjack Wisdom(2002)
- How to Win at Gambling (2010)
- How to Play Winning Poker (2009)
- World Series of Poker: Tournament No-Limit hold'em (2010)
- Avery Cardoza's Casino (2002)
- Avery Cardoza's Casino Strategy Guide (1997)
- Winning Casino Play (2003)
- The Basics of Winning Bingo (2003)
- Easy Money: How to beat 10 Casino Games (2002)
- The Winner's Playbook (1994)
- The Basics of Winning Baccarat (2003)
- Poker Talk (2005)
- Crash Course in Beating Texas Hold'em (2006)
- Open Road's Best of Las Vegas (2006) (with Jay FensterJay FensterJay Matthew Fenster is an American travel writer, blogger, social media practitioner and casino industry expert...
Video games
- Avery Cardoza's Casino video game
- Avery Cardoza's 500 Slots and Video Poker (2001)
- Avery Cardoza's 100 Slots 2000 (1999)
- Avery Cardoza's Slam-Tilt Pinball (2000)
- Avery Cardoza's Video Poker (2000)
Cardoza Publishing Books
Poker books published by Cardoza Publishing include:- Power Hold'em Strategy by Daniel Negreanu
- Super System by Doyle Brunson
- Super System 2 by Doyle Brunson
- Poker Wisdom of a Champion By Doyle Brunson
- Online Poker by Doyle Brunson
- Online Holdem by Avery Cardoza
- Crash Course in Beating Texas Hold'em by Avery Cardoza
- Caro's Guide to Doyle Brunsons Super System by Mike Caro
- How to Win the Championship: Hold'em Strateges for the Final Table by T.J. Cloutier
- How To Win No-Limit Tournaments by Johnny Chan and Mark Karowe
- Championship Hold'em by T.J. Cloutier & Tom McEvoy
- The Poker Tournament Formula by Arnold Snyder
- Winners Guide to Texas Hold'em Poker by Ken Warren
- How to Beat Sit 'n' Go Poker Tournaments by Neil Timothy
- Poker Wizards: Wisdom from the World's Top No-limit Hold'em Players by Warwick Dunnett
Cardoza Games
Founded in April 2007 CardozaGames is an online poker playing site based in AlderneyAlderney
Alderney is the most northerly of the Channel Islands. It is part of the Bailiwick of Guernsey, a British Crown dependency. It is long and wide. The area is , making it the third-largest island of the Channel Islands, and the second largest in the Bailiwick...
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