Avraham "Avi“ Primor is an Israel

Israel

The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

i publicist

Publicist

A publicist is a person whose job is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album...

 and former diplomat

Diplomat

A diplomat is a person appointed by a state to conduct diplomacy with another state or international organization. The main functions of diplomats revolve around the representation and protection of the interests and nationals of the sending state, as well as the promotion of information and...

. From 1987 to 1993, he served as Ambassador

Ambassador

An ambassador is the highest ranking diplomat who represents a nation and is usually accredited to a foreign sovereign or government, or to an international organization....

 to the European Union

European Union

The European Union is an economic and political union of 27 independent member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community and the European Economic Community , formed by six countries in 1958...

, and from 1993 to 1999 as Ambassador to Germany

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

. After leaving the diplomatic service, he was vice-president of the University of Tel Aviv until 2004. While Ambassador to Germany, Primor rose to national prominence as one of the most important promoters of the German-Israeli dialogue. He has been awarded the Merite Européen Price, as well as the Great Cross of Merit of the Federal Republic of Germany

Bundesverdienstkreuz

The Order of Merit of the Federal Republic of Germany is the only general state decoration of the Federal Republic of Germany. It has existed since 7 September 1951, and between 3,000 and 5,200 awards are given every year across all classes...

.