Ayrshire Bus Owners (A1 Service)
Encyclopedia
Ayrshire Bus Owners Ltd was a prominent independent co-operative bus
Bus
A bus is a road vehicle designed to carry passengers. Buses can have a capacity as high as 300 passengers. The most common type of bus is the single-decker bus, with larger loads carried by double-decker buses and articulated buses, and smaller loads carried by midibuses and minibuses; coaches are...

 operator in Ayrshire
Ayrshire
Ayrshire is a registration county, and former administrative county in south-west Scotland, United Kingdom, located on the shores of the Firth of Clyde. Its principal towns include Ayr, Kilmarnock and Irvine. The town of Troon on the coast has hosted the British Open Golf Championship twice in the...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

. Based in Ardrossan
Ardrossan
Ardrossan is a town on the North Ayrshire coast in south-western Scotland. The name "Ardrossan" describes its physical position — 'ard' from the Gaelic àird meaning headland, 'ros' a promontory and the diminutive suffix '-an' - headland of the little promontory...

, it provided local bus services around the towns of Ardrossan, Saltcoats
Saltcoats
- References :*McSherry, R. & M. . Old Saltcoats, Stenlake Publishing, Ochiltree. ISBN 1-872074-57-X.*Stansfield, G. . Ayrshire & Renfrewshire's Lost Railways, Stenlake Publishing, Catrine. ISBN 1-84033-077-5.-External links:***...

, Stevenston
Stevenston
Stevenston is a town in North Ayrshire, Scotland. It is one of the 'Three Towns' along with Ardrossan and Saltcoats.-History:The town is named after Stephan Loccard or Lockhart, whose father obtained a grant of land from Richard de Morville, Lord Cunninghame and Constable of Scotland, around 1170....

, Kilwinning
Kilwinning
Kilwinning is a historic town in North Ayrshire, Scotland. It is known as The Crossroads of Ayrshire. The 2001 Census recorded it as having a population of 15,908.-History:...

, Irvine and Dreghorn
Dreghorn
Dreghorn is a village near Irvine, North Ayrshire, Scotland. This parish comprehends the old parishes of Dreghorn and Pearston, which were united in 1668. The whole of the parish was historically the property of the De Morvilles, who were Constables of Scotland and Lords of Cunninghame...

, as well as the company's trunk route from Ardrossan to Kilmarnock
Kilmarnock
Kilmarnock is a large burgh in East Ayrshire, Scotland, with a population of 44,734. It is the second largest town in Ayrshire. The River Irvine runs through its eastern section, and the Kilmarnock Water passes through it, giving rise to the name 'Bank Street'...

. It also provided express coach services from Ardrossan to Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

 throughout the 1980s.

History

Ayrshire Bus Owners (A1 Service) Ltd was set up as a legal entity on 27 May 1931. The related Ayrshire Bus Owners Association had been formed in 1925. Many of the companies which formed it had existed for much longer.

In the early 1920s there were over 60 operators in an area bound by Largs
Largs
Largs is a town on the Firth of Clyde in North Ayrshire, Scotland, about from Glasgow. The original name means "the slopes" in Scottish Gaelic....

 to the north, Kilmarnock
Kilmarnock
Kilmarnock is a large burgh in East Ayrshire, Scotland, with a population of 44,734. It is the second largest town in Ayrshire. The River Irvine runs through its eastern section, and the Kilmarnock Water passes through it, giving rise to the name 'Bank Street'...

 to the east and Ayr
Ayr
Ayr is a town and port situated on the Firth of Clyde in south-west Scotland. With a population of around 46,000, Ayr is the largest settlement in Ayrshire, of which it is the county town, and has held royal burgh status since 1205...

 by the south. To protect themselves from the main operator in the area, Scottish General Transport
Western SMT
Western Scottish Motor Traction Co. Limited was a bus operator in south-west Scotland from 1929 to 1985.The company was formed in 1929 by the renaming of Scottish General Transport Co. Ltd, after the British Electric Traction subsidiary formed in 1913 was acquired by the Scottish Motor Traction...

, many of the smaller operators grouped together and in 1925 began the Ayrshire Bus Owners Association. The association was based on a similar concept in Lanarkshire
Lanarkshire
Lanarkshire or the County of Lanark ) is a Lieutenancy area, registration county and former local government county in the central Lowlands of Scotland...

, which operated as A1 Service. The Ayrshire group also chose this trading name and from 1926 offered a regular timetabled service between Ardrossan and Kilmarnock. Each member of the association continued to own and maintain their vehicles at their own premises.

Some regrouping took place in the late 1920s, and some members left to form Clyde Coast Services in spring 1929, operating between Saltcoats and Largs. In 1930 more members, including Dodd's Of Troon, broke away to form Ayrshire Bus Owners AA Service, which would later become AA Motor Services. Clyde Coast Coaches and Dodd's Of Troon continue to be prominent coach operators in the west of Scotland, though their bus operations were sold to Stagecoach in the 1990s.

The regulation of the British bus industry was introduced under the 1930 Road Traffic Act and Traffic Commissioners were introduced to licence operators, vehicles and routes. This prompted the Ayrshire Bus Owners to organise in a more formal manner, and the legal company Ayrshire Bus Owners (A1 Service) Ltd was created, with a base at Parkhouse Road, Ardrossan.

A mainly blue livery, with light cream round the window areas and a maroon belt was introduced for the owner's vehicles and over the course of 60 years the company would continue as a successful co-operative. Though it was rare for new members to join, many would leave through retirement or ill-health, with their vehicles and shares in the company being sold on to other members. A1 was slow to introduce 'one person operated' buses, and conductors
Conductor (transportation)
A conductor is a member of a railway train's crew that is responsible for operational and safety duties that do not involve the actual operation of the train. The title of conductor is most associated with railway operations in North America, but the role of conductor is common to railways...

 continued on the arterial Ardrossan/Kilmarnock service well into the late 1990s, even under Stagecoach ownership.

In the mid-1990s A1 Service found itself in a difficult position. The only profitable service was the trunk Ardrossan/Kilmarnock service, which operated every 10 minutes and demanded the use of double decker buses. The company had also been warned about the mechanical state of some its vehicles by the Traffic Commissioner, as many were becoming elderly and unreliable. As a result, some members decided that they wanted out of the company and offered their shares for sale.

The owners came to the agreement that they would approach Western Scottish
Western Scottish
Western Scottish Omnibuses Ltd, in Scotland, was a bus operating subsidiary of the Scottish Transport Group formed in June 1985 from Western SMT Company Ltd and operated until 1997, when it became Western Buses Ltd...

, which had just recently become a subsidiary of the Stagecoach Group
Stagecoach Group
Stagecoach Group plc is an international transport group operating buses, trains, trams, express coaches and ferries. The group was founded in 1980 by the current chairman, Sir Brian Souter, his sister, Ann Gloag, and her former husband Robin...

, and offer the company for sale. Western Scottish agreed to buy the company and some of its vehicles for £
Pound sterling
The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

4.3 m, and in January 1995 A1 Service ceased trading as an independent operator and became a subsidiary company of Stagecoach.

At the time of sale, Ayrshire Bus Owners (A1 Service) Ltd operated 97 vehicles, owned by 10 members. A Competition Commission
Competition Commission
The Competition Commission is a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom...

 report into the take over cleared Stagecoach of being predatory and approved the sale.

Today

The company was taken over by the Stagecoach Group
Stagecoach Group
Stagecoach Group plc is an international transport group operating buses, trains, trams, express coaches and ferries. The group was founded in 1980 by the current chairman, Sir Brian Souter, his sister, Ann Gloag, and her former husband Robin...

 in January 1995. The simple blue and cream livery the buses wore since the company's formation gave way to the Stagecoach corporat blue, red and orange stripes on white, and the legal name of the firm became Stagecoach (A1 Service) Ltd. Though for several years after the take over buses on the former A1 Service routes wore Stagecoach A1 Service fleetnames, the unit was eventually amalgamated with Western Buses Ltd and all vehicles except those on the Ardrossan-Kilmarnock service began trading as Stagecoach Western. However, buses on route 11 (Ardrossan-Kilmarnock) continued to trade as Stagecoach A1 Service, complete with the historical blue and cream livery, which was re-introduced when FirstGroup began competing on the service. Despite the withdrawal of First from Ayrshire in October 2005, new Dennis Tridents
Dennis Trident 2
Dennis Trident 2 is a 2-axle low-floor double-decker bus chassis originally built by Dennis in the United Kingdom, which was unveiled in 1997 and replaced the Dennis Arrow...

 were still delivered in the Stagecoach A1 Service livery and brand.

Some of the former A1 members continue to operate their own businesses, including Parkhouse Garage of Ardrossan (service station
Service station
Service station may refer to:* Filling station, a gasoline or petrol station* Automobile repair shop, a place where automobiles are repaired* Rest area, a public facility on motorways or controlled-access highways for resting or refuelling...

 and car repairs), McKinnon of Kilmarnock (haulage) and Steele's Of Stevenston (coach and limousine hire). McMenemy of Ardrossan wound up their car repairs business in December 2004 and sold their premises to Clydeport plc, although the coach hire operation continued a little longer, till March 2005. Though Docherty Of Irvine had always run a parallel coach hire firm separate to A1 Service, this former owner ventured back into local bus operation around the Irvine and Kilmarnock area in competition with Stagecoach Western in the late 1990s. It sold its routes and associated vehicles to Stagecoach Western in October 2004. Docherty has now stopped all operations and its vehicles were sold off at the beginning of 2009.

The A1 service branding was removed from Stagecoach's vehicles on route 11 30 May 2010. The next day, Stagecoach rolled out 27 brand new buses in current "swoops", spelling the end of the A1 livery after over 80 years.

Competition

During its existence as an independent concern, A1 Service experienced little to no competition on any of its services. A1 had a good working relationship with the neighbouring co-operative bus companies, AA Motor Services and Clyde Coast Services, and there was no competition between the three operators. Prior to bus deregulation
Bus deregulation
Bus deregulation in Great Britain came into force on 26 October 1986, as part of the Transport Act 1985.The 'Buses' White Paper was the basis of the Transport Act 1985, which provided for the deregulation of local bus services in the whole of the United Kingdom except for Northern Ireland and...

 in 1986, A1 Service did regularly spar with the dominant operator in the region, Western SMT
Western SMT
Western Scottish Motor Traction Co. Limited was a bus operator in south-west Scotland from 1929 to 1985.The company was formed in 1929 by the renaming of Scottish General Transport Co. Ltd, after the British Electric Traction subsidiary formed in 1913 was acquired by the Scottish Motor Traction...

 (later Western Scottish
Western Scottish
Western Scottish Omnibuses Ltd, in Scotland, was a bus operating subsidiary of the Scottish Transport Group formed in June 1985 from Western SMT Company Ltd and operated until 1997, when it became Western Buses Ltd...

). Western had a depot in Ardrossan and also offered a service from Ardrossan to Kilmarnock, though not nearly as frequent as that of A1 Service. Traffic Commissioners court battles took place between A1 Service and Western over the right to serve any new developments, particularly the Chapelhill housing estate in the north of Ardrossan. However, after deregulation any real threat from Western did not materialise and the company scaled down its presence in north Ayrshire.

The 1980 Transport Act freed longer-distance coach services from regulation and a new operator, Bennett's of Kilwinning, pioneered express services between Ardrossan to Glasgow. A1 Service introduced a competing service. Ironically, Bennett's was to be one of the first Stagecoach acquisitions, and A1 Service found itself competing with the fledgling Perth
Perth, Scotland
Perth is a town and former city and royal burgh in central Scotland. Located on the banks of the River Tay, it is the administrative centre of Perth and Kinross council area and the historic county town of Perthshire...

-based operator. Stagecoach withdrew from the service, allowing Henry Crawford Coaches of Neilston
Neilston
Neilston is a village and parish in East Renfrewshire set in the west central Lowlands of Scotland. It lies in the Levern Valley, southwest of Barrhead, south of Paisley, and south-southwest of Renfrew, at the southwestern fringe of the Greater Glasgow conurbation...

 to take over, and A1 itself later withdrew from the route.

In the early 1990s locally-based Valley Bus Company introduced a local circular service in competition with A1 in Saltcoats
Saltcoats
- References :*McSherry, R. & M. . Old Saltcoats, Stenlake Publishing, Ochiltree. ISBN 1-872074-57-X.*Stansfield, G. . Ayrshire & Renfrewshire's Lost Railways, Stenlake Publishing, Catrine. ISBN 1-84033-077-5.-External links:***...

. A1 retaliated by introducing a parallel minibus service while its existing local services continued to run unaffected. After a few the new operator withdrew its service.

Since becoming part of the Stagecoach Group, A1 has faced more sustained and prolonged competition from First Glasgow
First Glasgow
First Glasgow is the largest bus company serving the Greater Glasgow area in, Scotland. It forms part of FirstGroup, a company operating transport services across the British Isles and in North America...

. With the introduction of Stagecoach services within the city of Glasgow in 1997, First responded by introducing a service between Ardrossan and Kilmarnock. The service ran to the same route and timetable as the Stagecoach route. For a few months after the competing route's launch both operators ran their services free of charge. First and Stagecoach continued to compete on the trunk route until the withdrawal of First on 8 October 2005.

External links

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