B2B Games
Encyclopedia
B2B Games is a content provider and business developer and also a serious game
developer
, currently based in Lyon, France. The firm was created in 2005 by Yves Santelli, former export manager of Infogrames
(Atari
) and export director of Anuman Interactive. Since its inception, the company is working in 3 main areas : Serious Gaming, Marketing Games and game publishing.
Serious game
A serious game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion,...
developer
Video game developer
A video game developer is a software developer that creates video games. A developer may specialize in a certain video game console, such as Nintendo's Wii, Microsoft's Xbox 360, Sony's PlayStation 3, or may develop for a variety of systems, including personal computers.Most developers also...
, currently based in Lyon, France. The firm was created in 2005 by Yves Santelli, former export manager of Infogrames
Infogrames
Infogrames Entertainment SA was an international French holding company headquartered in Paris, France. It was the owner of Atari, Inc., headquartered in New York City, U.S. and Atari Europe. It was founded in 1983 by Bruno Bonnell and Christophe Sapet using the proceeds from an introductory...
(Atari
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...
) and export director of Anuman Interactive. Since its inception, the company is working in 3 main areas : Serious Gaming, Marketing Games and game publishing.
Serious Gaming
- In May 2009, B2B Games has developed with Persistent studio "3D Network", based on their HellHeaven 3D engine. This serious game was designed to train, inform, and prevent the risks of public works around near buried networks. The Federation of the Public Works in Rhône-Alpes is the first Federation in France to use a Serious Game, to train, and inform about the risks inherent to these professions.This game will be used inside companies, in training centers Public works (VOCATIONAL TRAINING CENTRES,Professional Secondary schools, etc.)and will present on giant screens and PC,during professional or consumer events, by the Federation and its members.
- On December 7, 2006, B2B Games has released "Velo'v Racing" for the City of Lyon. The game was created by B2B-Games and Coyote Software to promote the Fête des lumières. Using a virtual Vélo'vVélo'vVélo'v is a bicycle rental service run by the city of Lyon, France, in conjunction with the advertising company JCDecaux. The relationship with JCDecaux allows the city to provide the service on a cost neutral basis for the city, and at very low cost to users, in return for providing exclusive...
, emblematic means of transport in LyonLyonLyon , is a city in east-central France in the Rhône-Alpes region, situated between Paris and Marseille. Lyon is located at from Paris, from Marseille, from Geneva, from Turin, and from Barcelona. The residents of the city are called Lyonnais....
, the visitors become players and are invited to gain typical candels, going through all the main places highlighted during the festival. The serious gameSerious gameA serious game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion,...
was displayed on giant screen in the "place de la république".
Marketing Games
- B2B Games has created several B2B operations worldwide for trade animations and promotions with big announcers such as McDonalds, CocaCola, FerreroFerreroFerrero is a surname of Italian and Spanish origin that means "smith," the person who works with iron, and may refer to:Persons:*Alfonso Ferrero La Marmora , Italian general and statesman*Benita Ferrero-Waldner Ferrero is a surname of Italian (from Piedmont) and Spanish origin that means "smith,"...
, NestléNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, etc. including customization with in-game advertisingIn-game advertisingIn-game advertising refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product.The IGA industry is large and growing...
.