BALS Corporation
Encyclopedia
The is a Japan
-based company established in 1992. It is mainly engaged in retail
business for furniture
and interior household accessory items. The company operates several brands namely “Francfranc
”, “BALS Tokyo”, “Agito” and “J. Period” covering different market segments in the country. The first retail shop, operating under the brand “Francfranc”, is considered as the pioneer of the industry in Japan because 15 years ago in Japan there were no retail stores selling furniture together with households items such as table and kitchen
-ware, fabrics, lightings, bathroom
items, interior decorations and stationery
in one shop. The colorful design of Francfranc items with lively and tidy shop environment attracted lots of young customers and professionals.
BALS is an acronym for Basic Artistic Life Style. The basic concept of Francfranc is “simple and stylish”. All the products under Francfranc are with simple but colorful design; all the furniture items are specially designed to save space to cope with the smaller size of Tokyo
apartments. The brand was welcomed by the younger generation of Tokyo and grows rapidly into more than 70 stores all over Japan in 2006.
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
-based company established in 1992. It is mainly engaged in retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
business for furniture
Furniture
Furniture is the mass noun for the movable objects intended to support various human activities such as seating and sleeping in beds, to hold objects at a convenient height for work using horizontal surfaces above the ground, or to store things...
and interior household accessory items. The company operates several brands namely “Francfranc
Francfranc
is a Japanese home furnishing store operating under the BALS Corporation. The products are designed with a "simple & stylish" concept. As of 2006, there were more than 90 stores in Japan, operating under three different brands: "Francfranc Design for Life", "Francfrancfranc", and Francfranc Bazar"....
”, “BALS Tokyo”, “Agito” and “J. Period” covering different market segments in the country. The first retail shop, operating under the brand “Francfranc”, is considered as the pioneer of the industry in Japan because 15 years ago in Japan there were no retail stores selling furniture together with households items such as table and kitchen
Kitchen
A kitchen is a room or part of a room used for cooking and food preparation.In the West, a modern residential kitchen is typically equipped with a stove, a sink with hot and cold running water, a refrigerator and kitchen cabinets arranged according to a modular design. Many households have a...
-ware, fabrics, lightings, bathroom
Bathroom
A bathroom is a room for bathing in containing a bathtub and/or a shower and optionally a toilet, a sink/hand basin/wash basin and possibly also a bidet....
items, interior decorations and stationery
Stationery
Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc.-History of stationery:...
in one shop. The colorful design of Francfranc items with lively and tidy shop environment attracted lots of young customers and professionals.
BALS is an acronym for Basic Artistic Life Style. The basic concept of Francfranc is “simple and stylish”. All the products under Francfranc are with simple but colorful design; all the furniture items are specially designed to save space to cope with the smaller size of Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
apartments. The brand was welcomed by the younger generation of Tokyo and grows rapidly into more than 70 stores all over Japan in 2006.