BIG Star Entertainment Awards
Encyclopedia
The Big STAR Entertainment Awards are presented annually by Reliance Broadcast Network Limited in association with Star India to honour personalities from the field of entertainment across movies, music, television, sports, theatre and dance. The award is touted to be a completely viewer driven award where in audience participation right from nominations to the final winners through SMS and online voting across the categories is used for deciding the winners. The award was announced on December 12, 2010 and the first ever nominations for 2010 Awards were published online through various entertainment websites on December 15. In the 1st BIG Star Entertainment Awards, out of the 8 fields honoring the movies released in 2010, Salman Khan
Salman Khan
Salman Khan is an Indian film actor. He has starred in more than 80 Hindi films.Khan, who made his acting debut with a minor role in the drama Biwi Ho To Aisi with Rekha in a lead role, had his first commercial success with the blockbuster Maine Pyar Kiya , for which he won a Filmfare Award for...

's Dabangg
Dabangg
Dabangg is a 2010 Hindi action film, directed by Abhinav Kashyap in his directorial debut and produced by Arbaaz Khan under the Arbaaz Khan Productions. The lead actors in the film include Arbaaz's elder brother, Salman Khan and Sonakshi Sinha...

 swept the awards, winning 5 of the 7 nominations. The awards saw for the very first time Salman Khan receiving a mainstream film award in the leading role category. He had only won the Filmfare Awards
Filmfare Awards
The Filmfare Awards are presented annually by The Times Group to honour both artistic and technical excellence of professionals in the Hindi language film industry of India. The Filmfare ceremony is one of the oldest and most prominent film events given for Hindi films in India. The awards were...

 in Best Supporting Actor - Male and Best Debutant - Male category other than this award. The first award ceremony was telecast in Star Plus in 2010 December 31 as a part of its new year eve entertainment programmes . The debut award show also saw a special section for “Entertainers of the Decade” in various categories.

History

Reliance Broadcast Network joined hands with Star India in an alliance to create a unique platform called Big Star Entertainment Awards, which honours entertainers across genres like movies, music, television and sports. The awards were conceptualised by RBNL's marketing arm, Big Live.The organisers announced during the launch ceremony that the Big Star Entertainment Awards would have a completely audience driven selection process, from nominations to the final winners, ensuring the award recipients are truly the people’s choice in various field of movies, music, theatre, television series and sports. The Big Star Entertainment Awards was started with the ain of reaching out to Indian Audience across the country through each of the media platforms of both companies, ensuring multiple touch points to audiences. The first ever Big Star Entertainment Awards was held on 21st December 2010 at Bhavan's Grounds in Mumbai. The Awards were given immense promotion through various media outlets like Reliance Broadcast Network's verticals like 92.7 BIG FM, Big Street, Big Live and Big Digital.

The awards were launched in a public ceremony with Arshad Warzi unveiling the statuette of Big Star Entertainment Awards.Reliance Broadcast Network CEO Tarun Katial said, "We are very proud to announce the Big Star Entertainment Awards, an award with a high degree of consumer centricity and representing all Entertainment genres Indian’s love." He added the aim of the award was to celebrate entertainment the way audiences consume and enjoy it. Through this award, the audience are empowered to decide who their favourite entertainers are. HE said " Delivered through engaging ideas and multiple touch points, this is a truly integrated property that is bound to create unprecedented impact, in its first year itself."

Star India COO Sanjay Gupta said, “The Big Star Entertainment Awards will witness the coming together of Star India and Reliance Broadcast Network, two of India’s biggest media companies, with complementary capabilities. Star India is the leading television network in the country reaching more than 400 million viewers weekly; and together we are all set to create superlative entertainment reaching out to our viewers across all platforms.”He added, "Today, almost 50 per cent of TV viewing happens in the entertainment space and December 31 night is a time when television viewing actually increases manifold because people are willing to sit together and watch TV. Therefore, we are sure that the property will pull in good eyeballs."Price Waterhouse Coopers were the auditors for the first award ceremony held in 2010.

Awards

There were 21 categories in the 2010 Big Star Entertainment Awards. These included 8 categories for the mainstream Hindi films, 4 for the Hindi television programmes and a set of 9 awards which honored the best shows and personalities of the 2000-2010 Decade.

Film Awards

  • BIG Star Most Entertaining Film Actor - Male
  • BIG Star Most Entertaining Film Actor - Female
  • BIG Star Most Entertaining Director
  • BIG Star Most Entertaining Film
  • BIG Star Most Entertaining Song
  • BIG Star Most Entertaining Music
  • BIG Star Most Entertaining Singer (Male)
  • BIG Star Most Entertaining Singer (Female)

Television Awards

  • BIG Star -Television Fiction Show
  • BIG Star -Television Reality Show
  • BIG Star -Television Actor (Male)
  • BIG Star -Television Actor (Female)

Special Awards

  • BIG Star Decade - Film Actor (Male)
  • BIG Star Decade - Film Actor (Female)
  • BIG Star Decade - Director
  • BIG Star Decade - Film
  • BIG Star Decade - Music / Lyrics
  • BIG Star Decade - Singer
  • New Talent of the Decade - Male
  • New Talent of the Decade - Female
  • BIG Star TV Show of the Decade-Fiction
  • BIG Star TV Show of the Decade-Non-Fiction

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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