BRANDed, LLC. is a Sports

Sports agent

A sports agent procures and negotiates employment and endorsement contracts for an athlete.In return, the sports agent generally receives between 4 and 10% of the athlete's playing contract, and 10 to 20% of the athlete's endorsement contract, though these figures vary...

, Public Relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, Marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and Management

Management

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 agency headquartered in West Palm Beach, FL. BRANDed represents professional athletes and emerging stars primarily in American open-wheel racing. The company has three divisions: management, public relations and marketing.

History

BRANDed was founded by Klint Briney, who grew up on a large grain and livestock farm in Central Illinois. After graduating from Butler University, Briney represented IndyCar Series

IndyCar Series

The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and...

 driver Sarah Fisher

Sarah Fisher

Sarah Marie Fisher is a retired American professional racecar driver who competed in the IZOD IndyCar Series and Indianapolis 500...

 for a number of years and with her impending retirement set for 2010, Briney set out on his own to seek out, develop and manage new talent for the sport of American auto racing. Briney incorporated BRANDed on January 25, 2010 and worked his last day with Fisher on January 29. He then moved his newly-formed business to a warmer climate (also near one of his clients) the following month.

Briney continued to consult Fisher through his new company until the two went separate ways in early June 2010, with Fisher announcing her retirement soon after. BRANDed continues to consult for a number of groups as well as provides contract work.

Notable clients include Jay Howard

Jay Howard

Jay Howard is an English professional race car driver who competes in the IZOD IndyCar Series and Indianapolis 500 and resides in Indianapolis, Indiana. Howard was the 2005 U.S...

, Zach Veach

Zach Veach

Zach Veach is an American auto racing driver, currently competing in the Star Mazda Championship for Andretti Autosport...

 and Shannon McIntosh

Shannon McIntosh

Shannon McIntosh is an American auto racing driver, currently competing in the U.S. F2000 National Championship for Cape Motorsports with Wayne Taylor Racing. Born and raised in Miamisburg, Ohio, McIntosh began her racing career at age 5 and has amassed over 100 combined victories through Quarter...

, all part of the open-wheel ranks.