BYU Adlab
Encyclopedia
BYU Adlab is an American
advertising agency
housed within the College of Fine Arts and Communications
at Brigham Young University
. Founded by Jeff Sheets and Doug McKinlay, it is one of the only university-sponsored advertising agencies in the world.
from more than 60,000 applicants. BYU Adlab students have gone on to work for Wieden+Kennedy
, Crispin Porter + Bogusky
, Goodby, Silverstein & Partners and McCann Erickson
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
housed within the College of Fine Arts and Communications
BYU College of Fine Arts and Communications
BYU College of Fine Arts and CommunicationsThe College of Fine Arts and Communications is one of nine colleges at Brigham Young University, a private university operated by The Church of Jesus Christ of Latter-day Saints and located in Provo, Utah...
at Brigham Young University
Brigham Young University
Brigham Young University is a private university located in Provo, Utah. It is owned and operated by The Church of Jesus Christ of Latter-day Saints , and is the United States' largest religious university and third-largest private university.Approximately 98% of the university's 34,000 students...
. Founded by Jeff Sheets and Doug McKinlay, it is one of the only university-sponsored advertising agencies in the world.
History
Founded in 2003, the BYU Adlab now produces advertising campaigns for numerous national clients. The BYU Adlab won the Student Gold ADDY Award for the Dorito's Nemisis campaign, one of only eight gold awards awarded by the American Advertising FederationAmerican Advertising Federation
The American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...
from more than 60,000 applicants. BYU Adlab students have gone on to work for Wieden+Kennedy
Wieden+Kennedy
Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...
, Crispin Porter + Bogusky
Crispin Porter + Bogusky
Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...
, Goodby, Silverstein & Partners and McCann Erickson
McCann Erickson
McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....
.