Babette Bensoussan
Encyclopedia
Babette Bensoussan is an author and competitive intelligence
specialist, who has written several books on competitive intelligence and analysis. She runs a Sydney, Australia based consulting firm
, The MindShifts Group Pty. Ltd.
.
Babette is widely recognised and sought after for her international expertise in competitive analysis
, and has provided mentoring and training to executives and organizations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.
With over twenty years experience as an international specialist in strategy and competition and as founder and director of The MindShifts Group, Babette has undertaken major studies for and consulted to Australian and Global Fortune 500
companies. She has undertaken over 300 projects and consulted to a wide range of industries and markets including aerospace, information technology/computers, transport, financial services, waste services, pharmaceuticals, utilities, mining and manufacturing operations.
Apart from her active business responsibilities, Babette has taught Competitive Intelligence at both the Sydney Graduate School of Management, University of Western Sydney
and at Bond University in the undergraduate business and MBA programs. She has also served as a member of the National Australia Day Council
(1997–1999) and the NSW Board of Adult and Community Education (2000–2002).
Babette has shared her knowledge of competitive business analysis by co-authoring two books. “Strategic and Competitive Analysis” and “Business and Competitive Analysis” have both been the top selling books in this field since being published in 2003 and 2007 respectively. A third book is due for release in 2008.
Babette has a Bachelor of Business
from the University of Technology, an MBA from Macquarie University Graduate School of Management and completed Advanced Training for Competitive Intelligence Professionals at the Academy of Competitive Intelligence in the USA.
, competitive analysis
and competitive intelligence
. She may be best known for her work on competitive analysis methods, particularly in identifying the 48 methods that are required competencies by intelligence practitioners. She is also recognised for her business model
analysis, competitive positioning analysis, four corners analysis, and shadowing.
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
specialist, who has written several books on competitive intelligence and analysis. She runs a Sydney, Australia based consulting firm
Management consulting
Management consulting indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement....
, The MindShifts Group Pty. Ltd.
Career
Babette was a Founder and Vice President for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), a member of the Journal of Competitive Intelligence and Management and Competitive Intelligence Review editorial boards. She was awarded the SCIP Meritorious Award in 2006, and was the first international recipient of the SCIP Fellows Award in 1996. She also has taught undergraduate, MBA and executive courses on competitive analysis and intelligence at the Sydney Graduate School of Management and Bond UniversityBond University
Bond University is a private university located in Robina, Gold Coast, Queensland, Australia. It is also the first private university established in Australia...
.
Babette is widely recognised and sought after for her international expertise in competitive analysis
Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats...
, and has provided mentoring and training to executives and organizations to assist with the delivery of the highest level of knowledge and implementation of competitive intelligence.
With over twenty years experience as an international specialist in strategy and competition and as founder and director of The MindShifts Group, Babette has undertaken major studies for and consulted to Australian and Global Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
companies. She has undertaken over 300 projects and consulted to a wide range of industries and markets including aerospace, information technology/computers, transport, financial services, waste services, pharmaceuticals, utilities, mining and manufacturing operations.
Apart from her active business responsibilities, Babette has taught Competitive Intelligence at both the Sydney Graduate School of Management, University of Western Sydney
University of Western Sydney
The University of Western Sydney, also known as UWS, is a multi-campus university in the Greater Western region of Sydney, New South Wales, Australia...
and at Bond University in the undergraduate business and MBA programs. She has also served as a member of the National Australia Day Council
National Australia Day Council
The coordinating body for the Australian of the Year Awards and Australia Day celebrations across the nation is the National Australia Day Council ....
(1997–1999) and the NSW Board of Adult and Community Education (2000–2002).
Babette has shared her knowledge of competitive business analysis by co-authoring two books. “Strategic and Competitive Analysis” and “Business and Competitive Analysis” have both been the top selling books in this field since being published in 2003 and 2007 respectively. A third book is due for release in 2008.
Babette has a Bachelor of Business
Bachelor of Business
A Bachelor of Business is a three or four year business degree offered by traditional and newer universities from the post-Dawkins era in Australia and New Zealand...
from the University of Technology, an MBA from Macquarie University Graduate School of Management and completed Advanced Training for Competitive Intelligence Professionals at the Academy of Competitive Intelligence in the USA.
Key Concepts
Bensoussan is recognised for several important contributions to the fields of business intelligenceBusiness intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
, competitive analysis
Competitor analysis
Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats...
and competitive intelligence
Competitive intelligence
A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...
. She may be best known for her work on competitive analysis methods, particularly in identifying the 48 methods that are required competencies by intelligence practitioners. She is also recognised for her business model
Business model
A business model describes the rationale of how an organization creates, delivers, and captures value...
analysis, competitive positioning analysis, four corners analysis, and shadowing.
Awards
- 2006 American SCIP Meritorious Award - Babette is the first Australian and first female international recipient to receive this award.
- 2006 Alumni Award from MGSM.