Baby Loves Disco
Encyclopedia
Baby Loves Disco was a global monthly afternoon dance party, the purpose of which was to connect children and their parents with other children and parents in a nightclub environment. The dance parties featuring music spun and mixed by real disk jockeys blending classic disco
tunes.
founder and father of three, Andy Hurwitz, soon took notice and joined forces with Heather to help spread the Baby Loves Disco event across the United States.
The events spread to roughly three dozen major United States
cities, including Atlanta, metro New York City
, Chicago
, Boston
, Washington, D.C.
, greaterLos Angeles
, and Houston
. International events were held in Australia
, Japan
, Hong Kong
, Poland
, the United Kingdom
and Dubai
.
The event gained press coverage, including a segment on ABC
's Nightline.
Baby Loves Disco is currently partnering with retailer H&M
to present their "Super Heroes Tour," featuring kids in costume. Twelve of the 2011 family dance parties took place at Loews Hotels
locations around th e United States.
Disco
Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre's popularity peaked during the late 1970s. It had its roots in clubs that catered to African American, gay, psychedelic, and other communities in New York City and Philadelphia during the late 1960s and...
tunes.
History
Baby Loves Disco was created in Philadelphia by professional dancer and mother Heather Murphy Monteith. All events are held in a nightclub during the afternoon hours and include a dj, emcee, classic disco and 80's tunes, a full spread of healthy snacks, a chill-out zone with books and toys, and a vast menu of other "extras" such as face painting, balloons, bubbles, mommy massages, and more. The community aspect of the event is a focus, and local businesses in each location are involved as sponsors, contributing to the atmosphere of the party by providing samples and activities. “The idea was to create an alternative to the pre-packaged world of entertainment for young kids.” Ropeadope RecordsRopeadope Records
Ropeadope Records is an American record label specializing in jazz, hip hop, electronic and downtempo music. The label was founded by Andy Hurwitz in New York City and later moved to Philadelphia, where it is now located....
founder and father of three, Andy Hurwitz, soon took notice and joined forces with Heather to help spread the Baby Loves Disco event across the United States.
The events spread to roughly three dozen major United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
cities, including Atlanta, metro New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
, greaterLos Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
, and Houston
Houston, Texas
Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...
. International events were held in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Dubai
Dubai
Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
.
The event gained press coverage, including a segment on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
's Nightline.
Changes
As of December 2009, Baby Loves Disco has announced a change in the structure of the events, in the form of a National Tour in 2010. This tour will hit 45 cities across the United States, setting up mobile dance parties in nightclubs, hospitals, preschools and open spaces. The tour will benefit the national children's charity, Project Sunshine.Baby Loves Disco is currently partnering with retailer H&M
H&M
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....
to present their "Super Heroes Tour," featuring kids in costume. Twelve of the 2011 family dance parties took place at Loews Hotels
Loews Hotels
-About Loews HotelsHotels:Loews Hotels currently owns and/or operates 18 hotels and resorts in the United States and Canada:-United States locations:*Loews Annapolis Hotel - Annapolis, Maryland*Loews Atlanta Hotel - Atlanta, Georgia...
locations around th e United States.
External links
- babylovesdisco.com, official web site
- The Big Idea report on Baby Loves Disco
- Businessweek report on Baby Loves Disco
- NPR report on Baby Loves Disco
- NYC TV's report on Baby Loves Disco
- BBC report on Baby Loves Disco
- NY Times report on Baby Loves Disco
- USA Today report on Baby Loves Disco
- Boston Globe report on Baby Loves Disco
- Reuters report on Baby Loves Disco