Baby Magic
Encyclopedia
Baby Magic is a brand name of baby care products marketed by Naterra in the United States. The brand has traditionally included baby-care items such as baby shampoo, baby lotion, baby soaps, and diaper wipes. In Mexico and Latin America, the brand is marketed by Colgate-Palmolive
as Baby Magic Mennen, and includes the similar items. The product design and manufacturing origin vary by country.
produced its first baby care product, baby powder
in 1898; its line of baby care products would soon quickly expand. In 1951. Mennen created Baby Magic, its line of products specifically dedicated to baby care. Baby Magic became a popular brand among new parents because of its memorable pink bottle and original baby scent.
In 1992, Mennen was purchased by Colgate-Palmolive. The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex
in 1999, retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby Magic”. Playtex aggressively pursued expansion of the Baby Magic brand, introducing new items such as sunscreens, diaper wipes, and a botanical line. In 2002, Playtex relaunched the Baby Magic Brand with a new bottle and new logo. The resulting degradation in sales caused the new packaging to be scrapped although the new logo remained.
In 2007, Ascendia Brands acquired the declining Baby Magic Brand from Playtex to add to its portfolio of brands. In 2008, during the wake of the financial crisis, Ascendia filed for bankruptcy protection.
In October 2008, Naterra acquired Baby Magic from Ascendia.
Colgate-Palmolive
Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . Under its "Hill's" brand, it is also a manufacturer of...
as Baby Magic Mennen, and includes the similar items. The product design and manufacturing origin vary by country.
History
MennenMennen
Mennen is a brand owned in most parts of the world by the Colgate-Palmolive Company. Its most notable product, Mennen Speed Stick, with its fougère perfume and green wide stick, was the market leader among deodorants and antiperspirants for men for many years...
produced its first baby care product, baby powder
Baby powder
Baby powder is an astringent powder used for preventing diaper rash, as a deodorant, and for other cosmetic uses. It may be composed of talc or corn starch. Talcum powder is harmful if inhaled since it may cause aspiration pneumonia or granuloma. Drugs such as cocaine are sometimes cut with...
in 1898; its line of baby care products would soon quickly expand. In 1951. Mennen created Baby Magic, its line of products specifically dedicated to baby care. Baby Magic became a popular brand among new parents because of its memorable pink bottle and original baby scent.
In 1992, Mennen was purchased by Colgate-Palmolive. The Baby Magic line was the first to drop the "by Mennen" identification on the packaging. After several years of ownership, C-P sold the US rights to the Baby Magic brand to Playtex
Playtex
Playtex and PlayTex are a brand and trademark. It used to be associated with bras and women's undergarments. Currently there are two separate companies with the Playtex name....
in 1999, retaining the branding for the Latin American market. Shortly after the acquisition, the logo changed from “Mennen Baby Magic” to “Playtex Baby Magic”. Playtex aggressively pursued expansion of the Baby Magic brand, introducing new items such as sunscreens, diaper wipes, and a botanical line. In 2002, Playtex relaunched the Baby Magic Brand with a new bottle and new logo. The resulting degradation in sales caused the new packaging to be scrapped although the new logo remained.
In 2007, Ascendia Brands acquired the declining Baby Magic Brand from Playtex to add to its portfolio of brands. In 2008, during the wake of the financial crisis, Ascendia filed for bankruptcy protection.
In October 2008, Naterra acquired Baby Magic from Ascendia.
External links
- Baby Magic Official Website
- Naterra Parent Company Official Website
- Baby Magic Mennen