The Bachelor of Business Administration (BBA) is a bachelor's degree

Bachelor's degree

A bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...

 in Commerce

Commerce

While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...

 and business administration. In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations; see below. The BBA program usually includes general business courses and advanced courses for specific concentration

Academic major

In the United States and Canada, an academic major or major concentration is the academic discipline to which an undergraduate student formally commits....

s. Alternative degree titles include Bachelor of Science in Business Administration (BSBA), Bachelor in Management and Organizational Studies, Bachelor in Management Studies (BMS), Bachelor of Business Management (BBM), Bachelor of Business (BBus), and Bachelor of Business Studies (BBS).
The degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area.