Bakery Music
Encyclopedia
Bakery Music is a Thai
record label
founded in 1994. It pioneered the independent music industry in the 1990s, being the most successful of its time, and inspiring the creation of many other indie labels. The company is now a subsidiary of Sony Music Entertainment
Thailand.
band Moderndog featuring an album of the same name became an instant hit, "storming the charts" and selling 500,000 copies. For the next few years, Bakery released multiple successful acts, which include Boyd himself, Joey Boy
, Yokee Playboy, Thee Chaiyadej and Pause among others. It received acclaimed for its indie productions, and increased in size to include a staff of one hundred people (compared to the original seven). It also published a monthly magazine, Katch.
The label however suffered from the 1997 Asian Financial Crisis, reporting losses from 1997 onwards, and in 2000 BMG acquired a fifty-one percent majority in the company's shares. Katch was discontinued and the staff was reduced to twenty.
In 2002, following restructuring during the previous year in which BMG assumed most financial management, Bakery returned to profitability, while claiming a five percent share of the national music industry. It released twenty-five albums throughout the year, and began VCD and karaoke production. Eighteen albums were released following year, including Boyd's Million Ways to Love Part 1, which had 350,000 copies sold. Further restructuring saw the companies' offices combined, staff further reduced, and Sukie becoming managing director of BMG Thailand in addition to president of Bakery Music.
In 2004, however, amidst BMG's merger with Sony Music to form Sony BMG that August, internal disagreements resulted in the three remaining original founders leaving the company. (Salinee had already left since 1997.) Both Bakery's tenth anniversary and the parting of its members were marked by the grand-scale 7½-hour B.Day (Bakery Music Independent Day) concert, which was performed on 10 December at Rajamangala Stadium
to an audience of 50,000. It was organized by Matching Entertainment, with Wit Pimkarnjanapong and director Apichatpong Weerasethakul
working on concept and visual design, and was the largest concert ever held in Thailand, with a total budget of about 100 million baht. "Pass the Love Forward", a single written by Boyd and featuring all Bakery artists from 1994 to 2004 (including the voice of the late Pause member Joe), was released to mark the occasion, with part of the proceedings going to Chaiphruek Foundation for Orphans.
Bakery Music is at present owned by Sony Music Entertainment (Thailand) (previously Sony BMG Music Entertainment Thailand), a division of Sony Music Entertainment
. Current artists include ToR+ (Saksit Vejsupaporn
), Crescendo
, Flure and Cake (Uthai Poonyamund), among others.
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
record label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...
founded in 1994. It pioneered the independent music industry in the 1990s, being the most successful of its time, and inspiring the creation of many other indie labels. The company is now a subsidiary of Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
Thailand.
History
Bakery Music was founded as an independent music label in 1994 by Somkiat Ariyachaipanich (aka. Zomkiat, Mr. Z), Kamol Sukosol Clapp (aka. Sukie), Boyd Kosiyabong and Salinee Panyarachun. The four had collaborated on Zomkiat's Z-Myx album in early 1994, and by mid-year founded Bakery Music as a record label. The first release by the company by alternative rockAlternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
band Moderndog featuring an album of the same name became an instant hit, "storming the charts" and selling 500,000 copies. For the next few years, Bakery released multiple successful acts, which include Boyd himself, Joey Boy
Joey Boy
-Biography:Born into a Thai-Chinese family, Joey Boy started listening to hip hop when he was 14 years old and skateboarding. In 1994, he was signed to Bakery Music. His first release was a self-titled EP. He recorded nine more albums with the label....
, Yokee Playboy, Thee Chaiyadej and Pause among others. It received acclaimed for its indie productions, and increased in size to include a staff of one hundred people (compared to the original seven). It also published a monthly magazine, Katch.
The label however suffered from the 1997 Asian Financial Crisis, reporting losses from 1997 onwards, and in 2000 BMG acquired a fifty-one percent majority in the company's shares. Katch was discontinued and the staff was reduced to twenty.
In 2002, following restructuring during the previous year in which BMG assumed most financial management, Bakery returned to profitability, while claiming a five percent share of the national music industry. It released twenty-five albums throughout the year, and began VCD and karaoke production. Eighteen albums were released following year, including Boyd's Million Ways to Love Part 1, which had 350,000 copies sold. Further restructuring saw the companies' offices combined, staff further reduced, and Sukie becoming managing director of BMG Thailand in addition to president of Bakery Music.
In 2004, however, amidst BMG's merger with Sony Music to form Sony BMG that August, internal disagreements resulted in the three remaining original founders leaving the company. (Salinee had already left since 1997.) Both Bakery's tenth anniversary and the parting of its members were marked by the grand-scale 7½-hour B.Day (Bakery Music Independent Day) concert, which was performed on 10 December at Rajamangala Stadium
Rajamangala Stadium
Rajamangala National Stadium , also known as Hua Mark Indoor Stadium, is the national stadium of Thailand and the home stadium for the Thailand national football team. Located in Khwaeng Hua Mak, Khet Bang kapi, Bangkok, it officially opened in 1998....
to an audience of 50,000. It was organized by Matching Entertainment, with Wit Pimkarnjanapong and director Apichatpong Weerasethakul
Apichatpong Weerasethakul
Apichatpong "Joe" Weerasethakul is a Thai independent film director, screenwriter, and film producer. His feature films include Uncle Boonmee Who Can Recall His Past Lives, winner of the prestigious 2010 Cannes Film Festival Palme d'Or prize; Tropical Malady, which won a jury prize at the 2004...
working on concept and visual design, and was the largest concert ever held in Thailand, with a total budget of about 100 million baht. "Pass the Love Forward", a single written by Boyd and featuring all Bakery artists from 1994 to 2004 (including the voice of the late Pause member Joe), was released to mark the occasion, with part of the proceedings going to Chaiphruek Foundation for Orphans.
Bakery Music is at present owned by Sony Music Entertainment (Thailand) (previously Sony BMG Music Entertainment Thailand), a division of Sony Music Entertainment
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
. Current artists include ToR+ (Saksit Vejsupaporn
Saksit Vejsupaporn
Saksit Vejsupaporn , popularly known by the nickname Tor , is a Thai pop singer and pianist.-Biography:Saksit was born on 20 January 1984. His father, Nakorn Vejsupaporn, was lead and guitarist for the Thai band Grand Ex', which was active during the 1970s–80s.He is Catholic...
), Crescendo
Crescendo (band)
Crescendo are a Liverpool based Electronic Pop band. The band are made up of duo Dan Akerman and Jonson Walker,...
, Flure and Cake (Uthai Poonyamund), among others.
List of past and current artists
- B5
- Ben Chalatit (Chalatit Tantiwut)
- Bo (Surattanawee Suviporn)
- Boyd Kosiyabong
- Cake (Uthai Poonyamund)
- CrescendoCrescendo (band)Crescendo are a Liverpool based Electronic Pop band. The band are made up of duo Dan Akerman and Jonson Walker,...
- Flure
- Groove Riders
- H
- Joey BoyJoey Boy-Biography:Born into a Thai-Chinese family, Joey Boy started listening to hip hop when he was 14 years old and skateboarding. In 1994, he was signed to Bakery Music. His first release was a self-titled EP. He recorded nine more albums with the label....
- Kristin
- Moderndog
- Nadia Suttikulpanich
- Niece
- Nong (Pimluck Kamolpechara)
- Nop Pornchamni
- Oil Shocking Pink
- Ornaree Chularatana
- P.O.P.
- Pause (band)
- Pixyl
- Project H
- Pru
- Rik Wachirapilan
- Rudklao Amratisha
- Saichon Radomkij
- Sepia
- Soul After Six
- T-Hop
- Tea for Three
- Thee Chaiyadej
- ToR+ (Saksit VejsupapornSaksit VejsupapornSaksit Vejsupaporn , popularly known by the nickname Tor , is a Thai pop singer and pianist.-Biography:Saksit was born on 20 January 1984. His father, Nakorn Vejsupaporn, was lead and guitarist for the Thai band Grand Ex', which was active during the 1970s–80s.He is Catholic...
) - Trai Bhumiratna
- Triumphs Kingdom
- Yokee Playboy
- Mr. Sister
- Mr.Z (Somkiat Ariyachaipanich)