BarNone
Encyclopedia
BarNone is a lead generation
company based in Oakland, California
. BarNone was founded in 1995 and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment. They were later sold to Centrro, Inc. in August 2009.
BarNone connects consumers seeking an auto loan with auto dealerships. Consumers are targeted through direct mail
, television ads, and internet marketing
. BarNone targets consumers who typically have bad credit that need help with an auto loan.
In 2002, BarNone Inc. acquired rights to use the former Pets.com
sockpuppet in their advertisements, replacing Fran Tarkenton
. BarNone's slogan is "Everybody Deserves A Second Chance".
Lead generation
Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers....
company based in Oakland, California
Oakland, California
Oakland is a major West Coast port city on San Francisco Bay in the U.S. state of California. It is the eighth-largest city in the state with a 2010 population of 390,724...
. BarNone was founded in 1995 and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment. They were later sold to Centrro, Inc. in August 2009.
BarNone connects consumers seeking an auto loan with auto dealerships. Consumers are targeted through direct mail
Direct mail
Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...
, television ads, and internet marketing
Internet marketing
Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is referred to as the marketing of products or services over the Internet...
. BarNone targets consumers who typically have bad credit that need help with an auto loan.
In 2002, BarNone Inc. acquired rights to use the former Pets.com
Pets.com
Pets.com is a former dot-com enterprise that sold pet supplies to retail customers. It began operations in February 1999 and closed in November 2000. A high profile marketing campaign gave it a widely recognized public presence, including an appearance in the 1999 Macy's Thanksgiving Day Parade...
sockpuppet in their advertisements, replacing Fran Tarkenton
Fran Tarkenton
Francis Asbury "Fran" Tarkenton is a former professional football player, TV personality, and computer software executive....
. BarNone's slogan is "Everybody Deserves A Second Chance".