Bass Pro Shops is a privately held retailer of hunting

Hunting

Hunting is the practice of pursuing any living thing, usually wildlife, for food, recreation, or trade. In present-day use, the term refers to lawful hunting, as distinguished from poaching, which is the killing, trapping or capture of the hunted species contrary to applicable law...

, fishing

Fishing

Fishing is the activity of trying to catch wild fish. Fish are normally caught in the wild. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping....

, camping

Camping

Camping is an outdoor recreational activity. The participants leave urban areas, their home region, or civilization and enjoy nature while spending one or several nights outdoors, usually at a campsite. Camping may involve the use of a tent, caravan, motorhome, cabin, a primitive structure, or no...

 and related outdoor recreation merchandise. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear.
The owner, John L. Morris, began his career in sporting goods with a fishing section in the back of a Brown Derby liquor store owned by his father, located in Springfield on the road to Table Rock Lake

Table Rock Lake

Table Rock Lake is an artificial lake or reservoir in The Ozarks of southwestern Missouri and northwestern Arkansas. It is impounded by Table Rock Dam constructed in 1954-1958 on the White River by the U.S. Army Corps of Engineers. It is one of the tourist draws for the nearby town of Branson,...

 and Branson, Missouri

Branson, Missouri

Branson is a city in Taney County in the U.S. state of Missouri. It was named after Reuben Branson, postmaster and operator of a general store in the area in the 1880s....

.