Bath & Body Works, LLC, is an American retail store under the Limited Brands

Limited Brands

Limited Brands is an American apparel company based in Columbus, Ohio. In 2009 it reported 9.04 billion dollars in revenue for the last fiscal year.-History:...

 umbrella. It was founded in 1990 in New Albany, Ohio

New Albany, Ohio

As of the census of 2000, there were 3,711 people, 1,263 households, and 1,030 families residing in the village. The population density was 415.7 people per square mile . There were 1,424 housing units at an average density of 159.5 per square mile...

 and has since expanded across the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Canada

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. It specializes in lotion

Lotion

A lotion is a low- to medium-viscosity, topical preparation intended for application to unbroken skin. By contrast, creams and gels have higher viscosity.Lotions are usually applied to external skin with bare hands, a clean cloth, cotton wool or gauze...

s, bath items, personal care items, and home fragrances.

The company launched both a seasonal catalog and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement.