Be@rbrick
Encyclopedia
Bearbrick is a collectible
toy
designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon
-style representation of a bear
, and that it is a variation of MediCom's Kubrick design. The at sign
in the place of the letter a is a visual device that is a part of the Bearbrick brand
, and as such, a trademark
of MediCom Toy.
The figure is an anthropomorphized
bear with an extremely simplified form and a pot belly. Each plastic
figure features nine parts (widely referred to as tools in the toy industry): head
, torso
, hips, arm
s, hand
s, and leg
s; These nine tools allow eight points of articulation
: swivel
head, swivel waist
, ball joint
arms, swivel wrist
s, and ball joint legs.
The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin
Bearbrick has also been produced standing 14 centimeters tall.
Bearbricks differ from their predecessor Kubricks, in that each series includes 18 figures in different themes, which are constant from series to series:
Bearbricks are most often sold individually in "blind box" assortments, in which figures are packed in small boxes, and the only way to know which particular figure is inside a particular box is to purchase and open the box. The box states the frequency of each figure in percentages: Basic, 14.58 percent; Jellybean, 11.45 percent; Pattern, 11.45 percent; Flag 9.37 percent; Horror, 9.37 percent; SF, 10.41 percent; Cute, 13.54 percent; Animal, 8.33 percent; Hero, 7.29 percent; first Artist, 4.16 percent; and second Artist, 1.04 percent. While many retailers sell Bearbricks in blind boxes, each for the same price, other retailers calculate the frequency of the figures, and sell them at prices that vary accordingly; in this instance, the Basic figure would be the least expensive, as it occurs most often in a case, and the second of the two Artist figures would be the most expensive, as it occurs least often in a case. The figures most valued by collectors are "chase" figures, which are unannounced and not shown in advertisements or on the box alongside other figures in the series.
Within these pre-determined ratios, Bearbricks are produced in limited numbers, and not re-released. They are highly collectible
, and predominantly collected by adults. Their packaging states that the figures are adult collectibles, not toys, and recommends them to collectors 15 years or older.
, Australia
, Europe
, and North America
have designed figures. Designing a Bearbrick figure means creating a design scheme, or deco, for the standard mold. Contributors range from visual artists such as H. R. Giger
to illustrator
s such as Pushead
, graffiti
artists such as Stash, and fashion design
ers including Karl Lagerfeld
and Vivienne Westwood
. As a result of their limited production, and the participation of artists, Bearbricks are generally considered designer toys
.
MediCom also produces Bearbricks outside the regular release schedule of the basic figures. For example, a Kill Bill
Bearbrick was created in 2003 as a promotional piece for customers who purchased pre-sale tickets to see the film Kill Bill Volume 2 in Japan
. Another Kill Bill Bearbrick, called Murder Bride, was included in the packaging for the Japanese DVD
release of Kill Bill Volume 1, released in April 2004. Exclusive pieces such as these are highly-sought after and difficult to obtain for collectors outside of Japan; they are often purchased on the secondary market, especially online auctions.
Collectible
A collectable or collectible is any object regarded as being of value or interest to a collector . There are numerous types of collectables and terms to denote those types. An antique is a collectable that is old...
toy
Toy
A toy is any object that can be used for play. Toys are associated commonly with children and pets. Playing with toys is often thought to be an enjoyable means of training the young for life in human society. Different materials are used to make toys enjoyable and cuddly to both young and old...
designed and produced by the Japanese company MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...
-style representation of a bear
Bear
Bears are mammals of the family Ursidae. Bears are classified as caniforms, or doglike carnivorans, with the pinnipeds being their closest living relatives. Although there are only eight living species of bear, they are widespread, appearing in a wide variety of habitats throughout the Northern...
, and that it is a variation of MediCom's Kubrick design. The at sign
At sign
The at sign , also called the ampersat, apetail, arroba, atmark, at symbol, commercial at or monkey tail, is formally an abbreviation of the accounting and commercial invoice term "at the rate of"...
in the place of the letter a is a visual device that is a part of the Bearbrick brand
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
, and as such, a trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
of MediCom Toy.
The figure is an anthropomorphized
Anthropomorphism
Anthropomorphism is any attribution of human characteristics to animals, non-living things, phenomena, material states, objects or abstract concepts, such as organizations, governments, spirits or deities. The term was coined in the mid 1700s...
bear with an extremely simplified form and a pot belly. Each plastic
Plastic
A plastic material is any of a wide range of synthetic or semi-synthetic organic solids used in the manufacture of industrial products. Plastics are typically polymers of high molecular mass, and may contain other substances to improve performance and/or reduce production costs...
figure features nine parts (widely referred to as tools in the toy industry): head
Head
In anatomy, the head of an animal is the rostral part that usually comprises the brain, eyes, ears, nose and mouth . Some very simple animals may not have a head, but many bilaterally symmetric forms do....
, torso
Torso
Trunk or torso is an anatomical term for the central part of the many animal bodies from which extend the neck and limbs. The trunk includes the thorax and abdomen.-Major organs:...
, hips, arm
Arm
In human anatomy, the arm is the part of the upper limb between the shoulder and the elbow joints. In other animals, the term arm can also be used for analogous structures, such as one of the paired forelimbs of a four-legged animal or the arms of cephalopods...
s, hand
Hand
A hand is a prehensile, multi-fingered extremity located at the end of an arm or forelimb of primates such as humans, chimpanzees, monkeys, and lemurs...
s, and leg
Leg
Łęg may refer to the following places in Poland:*A former name for the town of Ełk *Part of the Czyżyny district of Kraków*Łęg, Pleszew County in Greater Poland Voivodeship...
s; These nine tools allow eight points of articulation
Joint
A joint is the location at which two or more bones make contact. They are constructed to allow movement and provide mechanical support, and are classified structurally and functionally.-Classification:...
: swivel
Swivel
A swivel is a connection that allows the connected object, such as a gun or chair, to rotate horizontally and/or vertically. A common design for a swivel is a cylindrical rod that can turn freely within a support structure. The rod is usually prevented from slipping out by a nut, washer or...
head, swivel waist
Waist
The waist is the part of the abdomen between the rib cage and hips. On proportionate people, the waist is the narrowest part of the torso....
, ball joint
Ball joint
In an automobile, ball joints are spherical bearings that connect the control arms to the steering knuckles.More specifically, a ball joint is a steel bearing stud and socket enclosed in a steel casing. The bearing stud is tapered and threaded. It fits into a tapered hole in the steering knuckle. A...
arms, swivel wrist
Wrist
In human anatomy, the wrist is variously defined as 1) the carpus or carpal bones, the complex of eight bones forming the proximal skeletal segment of the hand;...
s, and ball joint legs.
Releases
The first figure was released 27 May 2001 as a free gift to visitors of the World Character Convention 12 in Tokyo. Since then Bearbricks have been released in several different sizes using a variety of materials, including wood, felt, and glow-in-the-dark plastic.The standard size is seven centimeters high, and these figures are referred to as 100% Bearbricks. Other Bearbricks are named for their size relative to the standard: 50% are four centimeters high, 70% are five centimeters high, 400% are 28 centimeters high, and 1000% are 70 centimeters high. A 200% size chogokin
Chogokin
is Japanese for "Super Alloy" and is a fictitious material which first appeared in Go Nagai's Mazinger Z manga and anime. It was later adopted by Popy in 1972 as the name of a new line of die-cast metal robot and character toys sold in Japan...
Bearbrick has also been produced standing 14 centimeters tall.
Bearbricks differ from their predecessor Kubricks, in that each series includes 18 figures in different themes, which are constant from series to series:
- Basic, a solid-color figure with a letter in a second color on its chestChestThe chest is a part of the anatomy of humans and various other animals. It is sometimes referred to as the thorax or the bosom.-Chest anatomy - Humans and other hominids:...
; when all nine figures are placed in a row, they spell the word Bearbrick.
- Jellybean, a solid-color figure molded in translucent plastic.
- Pattern, a figure with a patterned deco that may range from polka dots to patterns designed by artist and designer Charles Eames.
- Flag, a figure painted as a nationNationA nation may refer to a community of people who share a common language, culture, ethnicity, descent, and/or history. In this definition, a nation has no physical borders. However, it can also refer to people who share a common territory and government irrespective of their ethnic make-up...
's flagFlagA flag is a piece of fabric with a distinctive design that is usually rectangular and used as a symbol, as a signaling device, or decoration. The term flag is also used to refer to the graphic design employed by a flag, or to its depiction in another medium.The first flags were used to assist...
.
- Horror, a figure with a theme based upon a well-known horror filmHorror filmHorror films seek to elicit a negative emotional reaction from viewers by playing on the audience's most primal fears. They often feature scenes that startle the viewer through the means of macabre and the supernatural, thus frequently overlapping with the fantasy and science fiction genres...
, or other source in the horror genreGenreGenre , Greek: genos, γένος) is the term for any category of literature or other forms of art or culture, e.g. music, and in general, any type of discourse, whether written or spoken, audial or visual, based on some set of stylistic criteria. Genres are formed by conventions that change over time...
.
- SF (an abbreviation of science fictionScience fictionScience fiction is a genre of fiction dealing with imaginary but more or less plausible content such as future settings, futuristic science and technology, space travel, aliens, and paranormal abilities...
), a figure with a theme based upon a science fiction source, often a filmFilmA film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
.
- Cute, a figure which visually represents the concept of cutenessCutenessCuteness is the appeal commonly associated with neoteny.- Cuteness effects :Humans respond favorably to a neotenized appearance A neotenized appearance elicits sympathy from humans as well as protective urges...
.
- Animal, a figure which depicts an actual animalAnimalAnimals are a major group of multicellular, eukaryotic organisms of the kingdom Animalia or Metazoa. Their body plan eventually becomes fixed as they develop, although some undergo a process of metamorphosis later on in their life. Most animals are motile, meaning they can move spontaneously and...
.
- Artist: two figures, each designed by a visual artistVisual artsThe visual arts are art forms that create works which are primarily visual in nature, such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, and often modern visual arts and architecture...
.
- Hero: this category was introduced in series 21, and consists of superheroes from DC comicsDC ComicsDC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment a company of Warner Bros. Entertainment, which itself is owned by Time Warner...
.
Bearbricks are most often sold individually in "blind box" assortments, in which figures are packed in small boxes, and the only way to know which particular figure is inside a particular box is to purchase and open the box. The box states the frequency of each figure in percentages: Basic, 14.58 percent; Jellybean, 11.45 percent; Pattern, 11.45 percent; Flag 9.37 percent; Horror, 9.37 percent; SF, 10.41 percent; Cute, 13.54 percent; Animal, 8.33 percent; Hero, 7.29 percent; first Artist, 4.16 percent; and second Artist, 1.04 percent. While many retailers sell Bearbricks in blind boxes, each for the same price, other retailers calculate the frequency of the figures, and sell them at prices that vary accordingly; in this instance, the Basic figure would be the least expensive, as it occurs most often in a case, and the second of the two Artist figures would be the most expensive, as it occurs least often in a case. The figures most valued by collectors are "chase" figures, which are unannounced and not shown in advertisements or on the box alongside other figures in the series.
Within these pre-determined ratios, Bearbricks are produced in limited numbers, and not re-released. They are highly collectible
Collectible
A collectable or collectible is any object regarded as being of value or interest to a collector . There are numerous types of collectables and terms to denote those types. An antique is a collectable that is old...
, and predominantly collected by adults. Their packaging states that the figures are adult collectibles, not toys, and recommends them to collectors 15 years or older.
Collaborations
Many contemporary artists and designers from AsiaAsia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, and North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
have designed figures. Designing a Bearbrick figure means creating a design scheme, or deco, for the standard mold. Contributors range from visual artists such as H. R. Giger
H. R. Giger
Hans Rudolf "Ruedi" Giger is a Swiss surrealist painter, sculptor, and set designer. He won an Academy Award for Best Achievement for Visual Effects for his design work on the film Alien.-Early life:...
to illustrator
Illustrator
An Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...
s such as Pushead
Pushead
Pushead is an artist, record label owner, and writer within the hardcore punk and heavy metal field. He has created artwork for many bands, artists, and athletes including Metallica, the The Misfits, Dr. Dre, Travis Barker, and Craig Johnson. He has designed many record covers, T-shirts,...
, graffiti
Graffiti
Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property....
artists such as Stash, and fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
ers including Karl Lagerfeld
Karl Lagerfeld
Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel...
and Vivienne Westwood
Vivienne Westwood
Dame Vivienne Westwood, DBE, RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.-Early life:...
. As a result of their limited production, and the participation of artists, Bearbricks are generally considered designer toys
Designer toys
Designer toys is a term used to describe toys and other collectibles that are produced in limited editions and created by artists and designers. Designer toys are made of variety of materials; ABS plastic and vinyl are most common, although wood, metal, and resin are occasionally used. The term...
.
MediCom also produces Bearbricks outside the regular release schedule of the basic figures. For example, a Kill Bill
Kill Bill
Kill Bill Volume 1 is a 2003 action thriller film written and directed by Quentin Tarantino. It is the first of two volumes that were theatrically released several months apart, the second volume being Kill Bill Volume 2....
Bearbrick was created in 2003 as a promotional piece for customers who purchased pre-sale tickets to see the film Kill Bill Volume 2 in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. Another Kill Bill Bearbrick, called Murder Bride, was included in the packaging for the Japanese DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
release of Kill Bill Volume 1, released in April 2004. Exclusive pieces such as these are highly-sought after and difficult to obtain for collectors outside of Japan; they are often purchased on the secondary market, especially online auctions.