Bela, a Feia
Encyclopedia
Bela, a Feia is a Brazilian telenovela
originally aired on Rede Record
from August 4, 2009 to June 2, 2010. A co-production with Televisa
, it was based on the Colombia
n telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty
.
On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo
in both São Paulo
and Rio de Janeiro
, a feat rarely achieved in Brazilian television viewership.
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
originally aired on Rede Record
Rede Record
Rede Record de Televisão is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is Brazil's second largest...
from August 4, 2009 to June 2, 2010. A co-production with Televisa
Televisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...
, it was based on the Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
n telenovela Yo soy Betty, la fea, as well as the American series Ugly Betty
Ugly Betty
Ugly Betty is an American comedy-drama television series developed by Silvio Horta, which premiered on ABC on September 28, 2006, and ended on April 14, 2010. The series revolves around the character Betty Suarez and is based on Fernando Gaitán's Colombian telenovela soap opera Yo soy Betty, la fea...
.
On June 1, 2010, the penultimate episode of Bela, a Feia made Record lead the audience ratings against Rede Globo
Rede Globo
Rede Globo , or simply Globo, is a Brazilian television network, launched by media mogul Roberto Marinho on April 26, 1965. It is owned by media conglomerate Organizações Globo, being by far the largest of its holdings...
in both São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
and Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, a feat rarely achieved in Brazilian television viewership.