Believe is a women's fragrance by Britney Spears

Britney Spears

Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

 for Elizabeth Arden

Elizabeth Arden

Florence Nightingale Graham , who went by the business name Elizabeth Arden, was a Canadian-American businesswoman who built a cosmetics empire in the United States. At the peak of her career, she was one of the wealthiest women in the world.-Biography:Arden was born in 1884 at Woodbridge, Ontario,...

. This is the fifth fragrance from Britney, and hit the stores on September 24, 2007. The fragrance is said to be sensual and warm. Delicate and feminine. A sparkling blend of exotic fruits guava

Guava

Guavas are plants in the myrtle family genus Psidium , which contains about 100 species of tropical shrubs and small trees. They are native to Mexico, Central America, and northern South America...

 and golden tangerine

Tangerine

__notoc__The tangerine is an orange-colored citrus fruit which is closely related to the Mandarin orange . Taxonomically, it should probably be formally named as a subspecies or variety of Citrus reticulata; further work seems to be required to ascertain its correct scientific name...

, soft florals honeysuckle

Honeysuckle

Honeysuckles are arching shrubs or twining vines in the family Caprifoliaceae, native to the Northern Hemisphere. There are about 180 species of honeysuckle, 100 of which occur in China; Europe, India and North America have only about 20 native species each...

 and hints of linden

Linden

Linden is one of three English names for the tree genus Tilia . Several of the common names for species within the Tilia genus have Linden in their names...

 blossom, and seductive amber

Amber

Amber is fossilized tree resin , which has been appreciated for its color and natural beauty since Neolithic times. Amber is used as an ingredient in perfumes, as a healing agent in folk medicine, and as jewelry. There are five classes of amber, defined on the basis of their chemical constituents...

, patchouli

Patchouli

Patchouli is a species from the genus Pogostemon and a bushy herb of the mint family, with erect stems, reaching two or three feet in height and bearing small, pale pink-white flowers...

, and pink pralines. A gift set includes:

• 1.7 fl. oz. Eau de Parfum Spray
• 3.3 fl. oz. "Feeling Is Believing" Body Soufflé
• "Let Your Light Shine" Shimmer Powder with puff

Brand Controversy

The perfume's brand created controversy in August 2007 when it was revealed to be a near-copy of the logo of a t-shirt campaign organized by the Vancouver-based for-profit/charity hybrid Mondonation. The ad firm hired by Elizabeth Arden to create the perfume brand copied several features of original Mondonation mark, in use since 2005, including the unique color scheme and several typographic features. A letter-writing campaign to the fragrance company drew widespread attention to the 'design plagariasm' of the Britney brand. In an article by Fiona Anderson published in the Vancouver Sun, it was revealed that the vice-president of Elizabeth Arden had contacted Mondonation as a result of the letter-writing campaign and indicated there would be negotiations to resolve the issue. http://www.mondonation.com/?a=news&nid=32

Mondonation continues to sell their "I Believe" t-shirts with a portion of proceeds donated to environmentally sensitive, ethical, and socially conscious charity organizations. http://www.mondonation.com/?a=about

External links

• Official "Believe" Fragrance Site
• Britney Spears Beauty
• Britney Spears: Official Site