BellSouth Advertising & Publishing
Encyclopedia
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
customers served by BellSouth Telecommunications
BellSouth Telecommunications
BellSouth Telecommunications, LLC is the Bell Operating Company of AT&T that serves the southeastern United States. It absorbed the operations of South Central Bell in 1992....
. It is a wholly owned subsidiary of AT&T.
It was founded in 1984 to undertake the operations of the Bell System Yellow Pages owned by Southern Bell and South Central Bell
South Central Bell
South Central Bell Telephone Company, headquartered in Birmingham, Alabama, was the name of the Bell System's operations in Alabama, Kentucky, Louisiana, Mississippi, and Tennessee...
. BAPCO published its directories under the "Real Pages" name. It was acquired by AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
in 2006 upon the acquisition of its parent, BellSouth
BellSouth
BellSouth Corporation is an American telecommunications holding company based in Atlanta, Georgia. BellSouth was one of the seven original Regional Bell Operating Companies after the U.S...
.
BAPCO's namesake remains with AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
directory operations, as they now collectively do business as AT&T Advertising & Publishing, and AT&T changed its directory name to The Real Yellow Pages. BAPCO management has now been integrated into the AT&T Advertising & Publishing unit structure as AT&T Advertising & Publishing.