Bella Sara
Encyclopedia
History
Bella Sara was started in Denmark by Gitte Odder Brændgaard, who intended to create an alternative to other popular trading card games, such as PokémonPokémon Trading Card Game
The Pokémon Trading Card Game is a collectible card game based on the Pokémon video game series, first introduced in Japan in October 1996, then North America in December 1998...
and Magic: The Gathering
Magic: The Gathering
Magic: The Gathering , also known as Magic, is the first collectible trading card game created by mathematics professor Richard Garfield and introduced in 1993 by Wizards of the Coast. Magic continues to thrive, with approximately twelve million players as of 2011...
, that would be more suited to girls and lack the element of competition present in the other games. After the game proved successful in Scandinavia
Scandinavia
Scandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...
, the cards were released on a trial run to United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
consumers in Seattle and San Diego at the end of 2006. Sales during that trial run were high enough to convince retailers to take the cards national in March 2007 by Hidden City Entertainment. Since then the cards have continued to grow in popularity with children.
Card availability
Cards can be purchased in booster packBooster pack
In collectible card games and collectible miniature wargames, a booster pack is a sealed package of cards or figurines, designed to add to a player's collection....
s, value boxes, and tins, each of which contains a random assortment of cards. Card packs can be purchased online or at a number of retailers world wide. All cards are published for a limited time in "sets". There are currently eight sets of cards, as well as other collectible merchandise. This includes:
First Edition: 45 horse cards, 10 energy cards, and 9 extra-rare shiny cards with silver background
Second Series: 85 horse cards, 12 energy cards, and 27 extra-rare shiny cards with gold background
Northern Lights: 45 horse cards, 10 extra-rare shiny cards, and 17 extra-rare shiny cards with pale blue background
Ancient Lights: 45 horse cards, 10 energy cards, and 17 extra-rare shiny cards with pink background
Native Lights: 45 horse cards, 10 energy cards, and 17 extra-rare shiny cards with textured lavender background
Magical Friends: 74 regular horse cards (each with a unique magical friend), 12 energy cards, and 34 extra-rare shiny cards with solid lavender background
Baby Bella: 80 horse cards with 22 parent cards, 48 foal cards and 10 teacher cards; 12 energy cards, and 37 extra-rare shiny cards, green background
Treasures: 50 horse cards, 5 treasure cards, and 55 extra-rare shiny cards with turquoise background. Each pack comes with a sticker card, a tattoo card, and a mini-game. Find out more at http://www.bellasara.com/treasures
Royalty: 49 horse cards, 1 Sara card, 5 castle cards, and 55 extra-rare shiny cards with yellow background. Each pack comes with a secret code, a sticker card, and a tattoo card. Find out more at http://www.bellasara.com/royalty
Each Bella Sara Ticket activated awards horses, horseshoes, and prizes to play with in your online cottage.
Bella's Ball: 50 horse cards, 5 character cards, 5 ballroom cards, and 55 extra-rare shiny cards with orchid background. Each pack comes with a secret code and a sticker card. Find out more at http://www.bellasara.com/bellasball
Each secret code activated awards bonus adventures and horseshoes at http://www.bellasara.com.
Sunflowers: 45 horse and/or character cards cards, 10 character cards, and 55 extra-rare shiny cards. Each pack comes with a secret code and a sticker card.
Moonfairies
Starlights
Spring Carnival
Find out more at http://www.bellasara.com/sunflowers. Each secret code activated awards bonus adventures and horseshoes at http://www.BellaSara.com.
Miniatures Series 1, 2, and 3: Velvety horses now in the palm of your hand. See more at http://www.bellasara.com/miniatures. Collect the horses from Series 2 and 3 to activate bonus adventures online.
Collectors Tins: Including school tin, holiday 2008 tins, holiday 2009 tins, and a brand-new horse keepsake case this April 2010.
As of 2010, Bella Sara cards are available in the United States, Canada, Denmark, Sweden, Norway, Finland, Italy, the United Kingdom, the Netherlands, Germany, France, Luxembourg, Belgium, Switzerland, Spain, Slovakia, the Czech Republic, Croatia, Slovenia, Australia, Mexico and South Africa.
Since its international debut, Bella Sara has received numerous awards from child development and parenting authorities, including the “National Parenting Center Seal of Approval” for 2009, the National Parenting Publications "Honors Award" for 2009, the "Toy of the Year" and the “Seal of Excellence” from Creative Child Magazine for 2008 and 2009, the “Excellent Product” and “Outstanding Product” designations from iParenting Media, and the “Best Products” award from Dr. Toy.
Licensed Products
Other Bella Sara licensed products include: Bees and Jam sleepwear and intimate apparel, Jakks PacificJakks Pacific
JAKKS Pacific, Inc. is a designer and marketer of toys and consumer products, with a range of products that feature numerous children's toy licenses...
toy varieties, CodeMasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...
DS & PC Game, Paradise
Paradise
Paradise is a place in which existence is positive, harmonious and timeless. It is conceptually a counter-image of the miseries of human civilization, and in paradise there is only peace, prosperity, and happiness. Paradise is a place of contentment, but it is not necessarily a land of luxury and...
Kids Pose-able Horses, Simply Fun Treasure Trot, HarperCollins
HarperCollins
HarperCollins is a publishing company owned by News Corporation. It is the combination of the publishers William Collins, Sons and Co Ltd, a British company, and Harper & Row, an American company, itself the result of an earlier merger of Harper & Brothers and Row, Peterson & Company. The worldwide...
Stories and Activity Books, MasterPieces
Masterpieces
Masterpieces is a compilation album by Bob Dylan. The 3-LP set was released in Japan and Australia in anticipation of his 1978 tour. Primarily a greatest hits collection spanning Dylan's career up that point, the album features three previously unreleased tracks, including "Rita May", "George...
Activities, Trends International Posters, Ultra Pro portfolios, and other international product lines.