Ben Cheese was the engineer who got Sinclair

Sinclair Research Ltd

Sinclair Research Ltd is a British consumer electronics company founded by Sir Clive Sinclair in Cambridge. Originally incorporated in 1973 as Ablesdeal Ltd., it remained dormant until 1976, and did not adopt the name Sinclair Research until 1981....

's ZX Microdrive

ZX Microdrive

The ZX Microdrive is a magnetic tape data storage system launched in July 1983 by Sinclair Research for their ZX Spectrum home computer. The Microdrive technology was later also used in the Sinclair QL and ICL One Per Desk personal computers.-Development:...

s to work. Authors Ian Adamson and Richard Kennedy, in their book Sinclair and the "Sunrise" Technology, writes that "it seems only fair to note that it was the tenacity and imagination of R&D staffer Ben Cheese that got the product [i.e., the Microdrive] to the market".

When Sinclair sold up, Cheese formed a company called Flare Technology

Flare Technology

Flare Technology was a computer hardware company based in Cambridge, United Kingdom. It was founded in 1986 by Martin Brennan, Ben Cheese, and John Mathieson, former engineers at Sinclair Research....

 with two other ex-Sinclair engineers, John Mathieson

John Mathieson (computer scientist)

John Mathieson is a Computer Science graduate who initially worked for Sinclair Research before going on to found Flare with fellow ex-Sinclair colleagues Martin Brennan and Ben Cheese....

 and Martin Brennan

Martin Brennan (engineer)

Martin Brennan is a computer engineer who developed pioneering personal computers such as the Loki and the Atari Jaguar video game console....

. Brennan and Mathieson went on to form Flare II, and to develop the Atari Jaguar

Atari Jaguar

The Atari Jaguar is a video game console that was released by Atari Corporation in 1993. It was the last to be marketed under the Atari brand until the release of the Atari Flashback in 2004. It was designed to surpass the Mega Drive/Genesis, Super Nintendo Entertainment System, and the Panasonic...

 console. Meanwhile, Cheese worked with Argonaut Software

Argonaut Games

Argonaut Games plc was a British video game developer. Founded as Argonaut Software by teenager Jez San in 1982 the company name is a play on his name and the movie title Jason and the Argonauts. It had its head offices in Edgware, London....

 and Nintendo

Nintendo

is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

 to develop the Super FX

Super FX

The Super FX is a coprocessor chip used in select Super Nintendo Entertainment System video game cartridges. This custom-made RISC processor was typically programmed to act like a graphics accelerator chip that would draw polygons to a frame buffer in the RAM that sat adjacent to it...

 chip used in SNES

Super Nintendo Entertainment System

The Super Nintendo Entertainment System is a 16-bit video game console that was released by Nintendo in North America, Europe, Australasia , and South America between 1990 and 1993. In Japan and Southeast Asia, the system is called the , or SFC for short...

 games such as Star Fox.

Besides his engineering work, Ben Cheese also did some mildly subversive cartoons for the Sinclair in-house newsletter ("WHAM!", or "What's Happening At Milton").