Bengt Baron
Encyclopedia
Bengt Baron is a former backstroke
swimmer
from Sweden
. He won the 100 m backstroke at the 1980 Summer Olympics
in Moscow
, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics
in Los Angeles, California
. An undergraduate student from the University of California
, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.
After his career as swimmer, Baron attended the Haas School of Business
at the University of California, Berkeley
, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company
in their Stockholm
office, after which he joined numerous consumer companies, including Coca-Cola
, AB Frionor (a Norwegian frozen seafood company), and Kodak. In 2001, Baron was named CEO and President of Absolut Vodka
. He is married to Agneta Mårtensson
.
Backstroke
The backstroke, also sometimes called the back crawl, is one of the four swimming styles regulated by FINA, and the only regulated style swum on the back. This has the advantage of easy breathing, but the disadvantage of swimmers not being able to see where they are going. It is also the only...
swimmer
Swimming (sport)
Swimming is a sport governed by the Fédération Internationale de Natation .-History: Competitive swimming in Europe began around 1800 BCE, mostly in the form of the freestyle. In 1873 Steve Bowyer introduced the trudgen to Western swimming competitions, after copying the front crawl used by Native...
from Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
. He won the 100 m backstroke at the 1980 Summer Olympics
1980 Summer Olympics
The 1980 Summer Olympics, officially known as the Games of the XXII Olympiad, was an international multi-sport event celebrated in Moscow in the Soviet Union. In addition, the yachting events were held in Tallinn, and some of the preliminary matches and the quarter-finals of the football tournament...
in Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics
1984 Summer Olympics
The 1984 Summer Olympics, officially known as the Games of the XXIII Olympiad, was an international multi-sport event held in Los Angeles, California, United States in 1984...
in Los Angeles, California
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
. An undergraduate student from the University of California
University of California
The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...
, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.
After his career as swimmer, Baron attended the Haas School of Business
Haas School of Business
The Walter A. Haas School of Business, also known as the Haas School of Business or simply Haas, is one of 14 schools and colleges at the University of California, Berkeley....
at the University of California, Berkeley
University of California, Berkeley
The University of California, Berkeley , is a teaching and research university established in 1868 and located in Berkeley, California, USA...
, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company
McKinsey & Company
McKinsey & Company, Inc. is a global management consulting firm that focuses on solving issues of concern to senior management. McKinsey serves as an adviser to many businesses, governments, and institutions...
in their Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
office, after which he joined numerous consumer companies, including Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, AB Frionor (a Norwegian frozen seafood company), and Kodak. In 2001, Baron was named CEO and President of Absolut Vodka
Absolut Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, Skåne, in southern Sweden. Since July 2008 the company has been owned by the French firm Pernod Ricard who bought V&S Group from the Swedish government....
. He is married to Agneta Mårtensson
Agneta Mårtensson
Ulla Agneta Linnéa Mårtensson was a Swedish freestyle swimmer. She won a silver medal in 4 × 100 m freestyle relay at the 1980 Summer Olympics in Moscow along with Carina Ljungdahl, Tina Gustafsson and Agneta Eriksson. She also competed in the 1984 Summer Olympics...
.