Bennetts
Encyclopedia
Bennetts is a motor insurance provider established in 1930. Bennets insures over 170,000 bikers in the UK (including Northern Ireland
).
Approximately 300 staff, based at its Contact Centre in Coventry
, provide quotes to around 600,000 bikers per year.
Bennetts was the first company to offer online motorbike insurance quotes.
who went on to become the World Superbike Champion later that year.
In addition Bennetts has established relationships with a number of key industry partners including the British Motorcyclists Federation
and Hein Gericke Motorcycle Clothing and Accessories.
A total number of 13 events during 2011 Bennetts locations included: MCN Live! at Matlock Bath, The Thundersprint, BMF Show at Peterborough, MotoGP at Silverstone, Squires Biker Cafe, Ponderosa Cafe, Hunstanton, Superbike World Championship at Silverstone, Brackley Festival of Motorcycling and Brighton Burn Up.
’s International Motorcycle and Scooter Show and for the next year were used to represent the brand at various events around the country.
In 2005 a search was launched to find 12 Bennetts Babes to represent the brand and become Official Grid Girls for the 2006 Bennetts British Superbike
Championship, which is broadcast live on ITV1
, at race circuits throughout the UK.
In addition each girl signed up to a 12-month modelling contract with DLP Models, one of the UK's leading model agencies, with over ten years experience in the industry.
The Bennetts Babes took part in a photoshoot to feature in Bennetts' first ever 2007 'Bennetts Grid Girl' calendar, which is produced in association with Danilo (www.danilo.com) who currently licence Official Calendars for people such as Robbie Williams
, Kelly Brook
, Kylie Minogue
and Jennifer Ellison
.
Over 250 girls from across the country entered the search hoping to impress the judging panel to become one of the final 12.
The winners were judged on a combination of looks, personality and the ability to fulfil the role of ambassadors for the Bennetts brand.
Northern Ireland
Northern Ireland is one of the four countries of the United Kingdom. Situated in the north-east of the island of Ireland, it shares a border with the Republic of Ireland to the south and west...
).
Approximately 300 staff, based at its Contact Centre in Coventry
Coventry
Coventry is a city and metropolitan borough in the county of West Midlands in England. Coventry is the 9th largest city in England and the 11th largest in the United Kingdom. It is also the second largest city in the English Midlands, after Birmingham, with a population of 300,848, although...
, provide quotes to around 600,000 bikers per year.
Bennetts was the first company to offer online motorbike insurance quotes.
Other
In May 2003 Bennetts became a sponsor of Neil HodgsonNeil Hodgson
Neil Stuart Hodgson is a former British motorcycle racer who won the 2000 British Superbike Championship, and the 2003 Superbike World Championship titles. Neil then went on to have a moderately successful 4 years in the American Superbike Championship, with a best 5th place championship finish...
who went on to become the World Superbike Champion later that year.
In addition Bennetts has established relationships with a number of key industry partners including the British Motorcyclists Federation
British Motorcyclists Federation
The British Motorcyclists Federation is a motorcycle riders' rights group in the United Kingdom. The BMF was founded in 1960 as the Federation of National One Make Motorcycle Clubs to counter accusations of "leather jacketed hooligans". It renamed itself the BMF in 1965.-Activities:The BMF...
and Hein Gericke Motorcycle Clothing and Accessories.
Events
During the course of the year Bennetts has attended a number of outdoor and well known biking events. Bennetts:Live has had fun with many bikers, who visited the stand, met the Babes and tried to stay on the Bucking Bike for that ultimate amount of time.A total number of 13 events during 2011 Bennetts locations included: MCN Live! at Matlock Bath, The Thundersprint, BMF Show at Peterborough, MotoGP at Silverstone, Squires Biker Cafe, Ponderosa Cafe, Hunstanton, Superbike World Championship at Silverstone, Brackley Festival of Motorcycling and Brighton Burn Up.
Bennetts Babes
In August 2003 Bennetts launched a nationwide search to find 4 Bennetts Babes to become ambassadors for the Bennetts brand. In November 2003 the 4 winners were unveiled at the NECNEC
, a Japanese multinational IT company, has its headquarters in Minato, Tokyo, Japan. NEC, part of the Sumitomo Group, provides information technology and network solutions to business enterprises, communications services providers and government....
’s International Motorcycle and Scooter Show and for the next year were used to represent the brand at various events around the country.
In 2005 a search was launched to find 12 Bennetts Babes to represent the brand and become Official Grid Girls for the 2006 Bennetts British Superbike
British Superbike
The British Superbike Championship is the leading road racing superbike championship in the United Kingdom.The championship is managed and organised by MotorSport Vision. The Series and Race Director is Stuart Higgs. Event marshals are provided by the Racesafe Marshals Association.Two annual...
Championship, which is broadcast live on ITV1
ITV1
ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...
, at race circuits throughout the UK.
In addition each girl signed up to a 12-month modelling contract with DLP Models, one of the UK's leading model agencies, with over ten years experience in the industry.
The Bennetts Babes took part in a photoshoot to feature in Bennetts' first ever 2007 'Bennetts Grid Girl' calendar, which is produced in association with Danilo (www.danilo.com) who currently licence Official Calendars for people such as Robbie Williams
Robbie Williams
Robert Peter "Robbie" Williams is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That. Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams...
, Kelly Brook
Kelly Brook
Kelly Brook is an English model, actress, entrepreneur, television presenter and Playboy model.-Early life:...
, Kylie Minogue
Kylie Minogue
Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...
and Jennifer Ellison
Jennifer Ellison
Jennifer Lesley Ellison is an English actress, glamour model, television personality, dancer and singer...
.
Over 250 girls from across the country entered the search hoping to impress the judging panel to become one of the final 12.
The winners were judged on a combination of looks, personality and the ability to fulfil the role of ambassadors for the Bennetts brand.