Bernd Schmitt
Encyclopedia
Bernd Schmitt is Robert D. Calkins Professor of International Business at Columbia Business School
in New York, where he directs the Center on Global Brand Leadership. He has authored or co-authored more than 50 articles in marketing
and psychology
journals and six books including Experiential Marketing and Customer Experience Management, in which he expounds upon the idea of customer experience management.
Columbia Business School
Columbia Business School is the business school of Columbia University in Manhattan, New York City. It was established in 1916 to provide business training and professional preparation for undergraduate and graduate Columbia University students...
in New York, where he directs the Center on Global Brand Leadership. He has authored or co-authored more than 50 articles in marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
journals and six books including Experiential Marketing and Customer Experience Management, in which he expounds upon the idea of customer experience management.
Books
- Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, (2007)
- Kundenerlebnis als Wettbewerbsvorteil, (2004), co-authored with Marc Mangold
- Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, (2003)
- There's No Business That's Not Show Business: Marketing in an Experience Culture, (2003), co-authored with David L. Rogers and Karen Vrotsos
- Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity, (2001), co-authored with Laura Brown
- Experiential Marketing: How to Get Companies to Sense, Feel, Think, Act, and Relate to Your Company and Brands, (1999)
- Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, (1997), co-authored with Alex Simonson