Bernhard Modern is an old style classification serif

Serif

In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface with serifs is called a serif typeface . A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning “without”...

 typeface

Typeface

In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....

 designed by Lucian Bernhard

Lucian Bernhard

Lucian Bernhard was a German graphic designer, type designer, professor, interior designer, and artist during the first half of the twentieth century. He was born in Stuttgart, Germany, on March 15, 1883, as Emil Kahn to a Jewish family, but changed in 1905 to his more commonly known pseudonym...

 in 1937 for the American Type Founders

American Type Founders

American Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...

(ATF).

Lucian Bernhard's Bernhard Modern typeface was the ATF's response to the many popular old style engraving faces of the early 20th century. A somewhat decorative text typeface, it is distinct for its low x-height, elongated ascenders, and relatively short descenders giving it an appearance of height without requiring excessive leading. Serifs are wide and splayed. The lowercase roman g is unusual for having the upper bowl larger than the lower one. Fordham University, in New York City, currently uses Bernhard Modern as the central typeface of its design identity.