Beto Rockfeller
Encyclopedia
Beto Rockfeller is a Brazil
ian telenovela
produced by TV Tupi
and aired from November 4, 1968 to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte
and Walter Avancini.
shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo
.
tic, artificial tone of previous shows for a more naturalistic
approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often mention actual news and gossips of the time. It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music.
.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian telenovela
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
produced by TV Tupi
Rede Tupi
Rede Tupi or TV Tupi was the first television network in South America...
and aired from November 4, 1968 to November 30, 1969. It was created by Cassiano Gabus Mendes, written by Bráulio Pedroso and directed by Lima Duarte
Lima Duarte
Lima Duarte is a Brazilian actor. He has played a number of characters in Brazilian soap operas, such as Zeca Diabo in "O Bem Amado" and Sinhozinho Malta in "Roque Santeiro"...
and Walter Avancini.
Plot
Beto Rockfeller (played by Luiz Gustavo) is a charming, lower middle classLower middle class
In developed nations across the world, the lower middle class is a sub-division of the greater middle class. Universally the term refers to the group of middle class households or individuals who have not attained the status of the upper middle class associated with the higher realms of the middle...
shoes salesman who cons people into believing he is a millionaire by mixing himself with members of the high society of São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
.
Relevance
Beto Rockfeller is often mentioned as a turning point for the telenovela format in Brazil. It abandoned the melodramaMelodrama
The term melodrama refers to a dramatic work that exaggerates plot and characters in order to appeal to the emotions. It may also refer to the genre which includes such works, or to language, behavior, or events which resemble them...
tic, artificial tone of previous shows for a more naturalistic
Naturalism (literature)
Naturalism was a literary movement taking place from the 1880s to 1940s that used detailed realism to suggest that social conditions, heredity, and environment had inescapable force in shaping human character...
approach, with the presence of a morally ambiguous protagonist and the use of colloquial language; characters would often mention actual news and gossips of the time. It also was the first telenovela to use contemporary pop hit songs in its soundtrack, rather than purely orchestral music.
Movie
The telenovela was adapted into a 1970 motion picture directed by Olivier Perroy, with the main cast of the TV show.Sequel
A Volta de Beto Rockfeller, a sequel, was aired from March 26, 1973 to November 9, 1973. It was not as successful as the original telenovela; yet it is noteworthy as Tupi's first telenovela produced in colorColor television
Color television is part of the history of television, the technology of television and practices associated with television's transmission of moving images in color video....
.