Betül Mardin
Encyclopedia
Betûl Mardin is a famous Turkish public relations
specialist. She is called the "grand dame of public relations".
Betûl Mardin was born into a renowned family that brought up statesmen, diplomats and leaders in the civic, military and business sectors of the Ottoman Empire
and the Republic of Turkey. Her father was partner in a petroleum gas station chain. Her brother, Arif Mardin
(Istanbul, March 15, 1932 – New York, June 25, 2006) was a world-renowned Turkish-American music producer.
After having graduated from the American College for Girls
in Istanbul, she began her career in 1955 as a magazine
journalist
in a newspaper. In 1958, she became assistant producer in Dormen Theater and from 1964 on continued as a program specialist and a producer at the Turkish Radio and Television Corporation
(TRT). In 1967, Betûl Mardin was sent to London
, UK
to attend a course on television held by the BBC. Returned to Turkey, she was appointed to establish the theater section at the TRT in Ankara
.
From 1968 on, Betûl Mardin dedicated herself to public relations. Between 1976 and 1982, she served as the president of the Turkish Public Relations Association. She was elected president of the International Public Relations Association (IPRA) in 1995. In 1996, Betûl Mardin became the founding president of the Turkish Public Relations Association. For her contribution to the progress of public relations profession, she was awarded "Lifetime Honorary Member" of IPRA in 1998. The same year, Betûl Mardin became a member of the European Public Relations Confederation (CERP). She is member of several public relations institutions in Turkey and internationally.
She co-founded in 1987 I.M.A.G.E., as well as Strateji and public relations company representing Weber Shandwick Worldwide Inc. in Turkey. On the company’s long customer list are renowned multi-national and global enterprises, non-governmental organization
s and governmental bodies. She is honorary chairperson both of the companies today.
Betûl Mardin pays great attention to the professional further education of talented beginners. She lectured also in journalism
and public relations at Bosphorus University and Istanbul University
. Since 1997, she is the program coordinator and lecturer at the School of Public Relations of Istanbul Bilgi University
.
In 1998, Betûl Mardin was awarded an honorary doctorate from Anadolu University
. She was honored by various institutions for her contributions to the public relations, including the "Golden World Award" from IPRA and "2005 Lifetime Success in Public Relations Atlas Award," from the Public Relations Society of America
(PRSA). In 2005, International Communications Consultancy Organisation (ICCO) nominated her for induction into its Hall of Fame
She has a daughter from her first marriage and also she has a son from renowned Turkish theater actor Haldun Dormen
.
Betûl Mardin is also mother-in-law to the writer Ayşe Arman
.
She currently has three granddaughters.
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
specialist. She is called the "grand dame of public relations".
Betûl Mardin was born into a renowned family that brought up statesmen, diplomats and leaders in the civic, military and business sectors of the Ottoman Empire
Ottoman Empire
The Ottoman EmpireIt was usually referred to as the "Ottoman Empire", the "Turkish Empire", the "Ottoman Caliphate" or more commonly "Turkey" by its contemporaries...
and the Republic of Turkey. Her father was partner in a petroleum gas station chain. Her brother, Arif Mardin
Arif Mardin
Arif Mardin was a Turkish-American music producer, who worked with hundreds of artists across many different styles of music, including jazz, rock, soul, disco, and country...
(Istanbul, March 15, 1932 – New York, June 25, 2006) was a world-renowned Turkish-American music producer.
After having graduated from the American College for Girls
Robert College
Robert College of Istanbul , is one of the most selective independent private high schools in Turkey. Robert College is a co-educational, boarding school with a wooded campus on the European side of Istanbul between the two bridges on the Bosphorus, with the Arnavutköy district to the east, and...
in Istanbul, she began her career in 1955 as a magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
in a newspaper. In 1958, she became assistant producer in Dormen Theater and from 1964 on continued as a program specialist and a producer at the Turkish Radio and Television Corporation
Turkish Radio and Television Corporation
The Turkish Radio and Television Corporation, also known as TRT , is the national public broadcaster of Turkey and was founded in 1964. Around 70% of TRT's funding comes from a tax levied on electricity bills and a sales tax on television and radio receivers...
(TRT). In 1967, Betûl Mardin was sent to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
to attend a course on television held by the BBC. Returned to Turkey, she was appointed to establish the theater section at the TRT in Ankara
Ankara
Ankara is the capital of Turkey and the country's second largest city after Istanbul. The city has a mean elevation of , and as of 2010 the metropolitan area in the entire Ankara Province had a population of 4.4 million....
.
From 1968 on, Betûl Mardin dedicated herself to public relations. Between 1976 and 1982, she served as the president of the Turkish Public Relations Association. She was elected president of the International Public Relations Association (IPRA) in 1995. In 1996, Betûl Mardin became the founding president of the Turkish Public Relations Association. For her contribution to the progress of public relations profession, she was awarded "Lifetime Honorary Member" of IPRA in 1998. The same year, Betûl Mardin became a member of the European Public Relations Confederation (CERP). She is member of several public relations institutions in Turkey and internationally.
She co-founded in 1987 I.M.A.G.E., as well as Strateji and public relations company representing Weber Shandwick Worldwide Inc. in Turkey. On the company’s long customer list are renowned multi-national and global enterprises, non-governmental organization
Non-governmental organization
A non-governmental organization is a legally constituted organization created by natural or legal persons that operates independently from any government. The term originated from the United Nations , and is normally used to refer to organizations that do not form part of the government and are...
s and governmental bodies. She is honorary chairperson both of the companies today.
Betûl Mardin pays great attention to the professional further education of talented beginners. She lectured also in journalism
Journalism
Journalism is the practice of investigation and reporting of events, issues and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and...
and public relations at Bosphorus University and Istanbul University
Istanbul University
Istanbul University is a Turkish university located in Istanbul. The main campus is adjacent to Beyazıt Square.- Synopsis :A madrasa, a religious school, was established sometime in the 15th century after the Ottoman conquest of Constantinople. An institution of higher education named the...
. Since 1997, she is the program coordinator and lecturer at the School of Public Relations of Istanbul Bilgi University
Istanbul Bilgi University
Istanbul Bilgi University is a private, non-profit university in Istanbul, Turkey. It was actually established in 1994 under the name ISIS , but its name was changed to Istanbul Bilgi University with the foundation of the school on June 7, 1996...
.
In 1998, Betûl Mardin was awarded an honorary doctorate from Anadolu University
Anadolu University
Anadolu University is a public university in Eskişehir, Turkey and the fourth largest university in the world by enrollment.- History :...
. She was honored by various institutions for her contributions to the public relations, including the "Golden World Award" from IPRA and "2005 Lifetime Success in Public Relations Atlas Award," from the Public Relations Society of America
Prša
Prša is a village and municipality in the Lučenec District in the Banská Bystrica Region of Slovakia.-External links:*http://www.statistics.sk/mosmis/eng/run.html...
(PRSA). In 2005, International Communications Consultancy Organisation (ICCO) nominated her for induction into its Hall of Fame
She has a daughter from her first marriage and also she has a son from renowned Turkish theater actor Haldun Dormen
Haldun Dormen
Haldun Dormen is a famous Turkish theatre, movie and TV series actor and film director. Dormen is of Turkish Cypriot descent.- Biography :...
.
Betûl Mardin is also mother-in-law to the writer Ayşe Arman
Ayse Arman
Ayşe Arman is a Turkish journalist, and a regular columnist in the newspaper Hürriyet. She is best known for her interviews. Arman is the author of two books, one of which is a compilation of best moments of her interviews made over the past decade.- Personal life :She was born in her father's...
.
She currently has three granddaughters.