Biba was an iconic and popular London fashion store of the 1960s and 1970s. It was started and primarily run by the Polish-born Barbara Hulanicki

Barbara Hulanicki

Barbara Hulanicki is a Warsaw-born fashion designer, known for being the founder of the iconic clothes store Biba. Born in Warsaw, to Polish parents, after studying at Brighton School of Art, now the University of Brighton Faculty of Arts, Hulanicki won a London Evening Standard competition for...

 with help of her husband Stephen Fitz-Simon.
Biba's early years were rather humble, with many of the outfits being cheap and available to the public by mail order. Biba’s postal boutique had its first significant success in May 1964 when it offered a pink gingham

Gingham

Gingham is a medium-weight balanced plain-woven fabric made from dyed cotton or cotton-blend yarn.The name originates from an adjective in the Malay language, genggang , meaning striped. Some sources say that the name came into English via Dutch...

 dress to readers of the Daily Mirror.