Bill Brown (radio personality)
Encyclopedia
Bill Brown was a long time air personality on the "oldies" radio station WCBS-FM
in New York City
. For most of his tenure there he aired at midday on the station. Brown also did many voiceovers on commercials airing on that and other New York City radio and television stations.
in 1942. Bill Brown began his radio career at various radio stations, including San Diego Top 40 station 136/KGB (now KLSD
). Brown began working on WOR-FM (now WRKS) in 1966 doing various swing airshifts, eventually becoming full time. Initially, WOR-FM was a progressive rock station, but it evolved into an adult top 40/oldies station by 1968.
) and WNEW-FM. Brown was on the original airstaff. Unfortunately, WCBS-FM did could not lay claim to sizable ratings in the New York City radio market while other stations such as WNEW-FM and WPLJ gained most of the rock n'roll radio audience. After research and several years of very low ratings WCBS-FM dropped the AOR format on July 7, 1972 at 6 AM and began playing Oldies from 1955 to then current product. Initially the station played both rock and roll songs and non rock songs of the 1950s and early 60's and only softer rock and pop hits of the late 1960s and early 1970s. Brown, along with the rest of the airstaff including Don K Reed (who was hired in January 1972) all stayed on with the Oldies format. Back then, it was common for airstaffs to stay on after format changes and not as common to lay off entire airstaffs. By the end of 1972, Brown was on the station weekdays 9 a.m. to 3 p.m. and Saturdays from 6 a.m. to 10 a.m.
Over the next few years most staffers would leave, but Brown and Don K Reed stayed on and were still part of the station in 1974. In 1975, Brown also became Program Director of WCBS-FM. For a few months he gave up his midday airshift. By the end of 1976, Brown was on from 10 a.m. to 2 p.m. weekdays along with his Saturday morning shift. Under Brown, WCBS-FM moved away from easy listening and began to play more 60's rock. In 1978, Brown gave up his program director position but retained his airshifts. His shift was still 10 a.m. to 2 p.m. weekdays and 6 a.m. to 10 a.m. Saturdays.
In 1984, when Ron Lundy
arrived, Brown was moved to 12 p.m. to 3 p.m. while Ron moved to the 9 a.m. to 12 p.m. slot. Harry Harrison
now aired from 5:30 a.m. to 9 a.m. (previously he was on 6 a.m. to 10 a.m.). Bill's Saturday shift was then 6 a.m. to 9 a.m. every second week. Bill Brown also continued doing voiceovers for many commercials airing on WCBS FM and other radio stations. He celebrated 20 years in 1989, 25 years in 1994, and 30 years of service in 1999. In 1994, he officially dropped his Saturday morning airshift in honor of his many years of service at the station.
As airstaff occasionally came and went (though staffers stayed many years in most cases), Brown continued on consistently from noon to 3 p.m until 2005, when his airshift was moved to 1 p.m. to 4 p.m. weekdays. With his years of service, age, and retirements of other well known staffers it was speculated that his retirement was not far off.
by Jimmy Buffett
and played Rescue Me by Fontella Bass
. It was unclear whether or not he knew the end was happening from his last statement though he did not say a typical goodbye. His last words were "CBS FM 101.1 - did you ever get the urge to scream RESCUE ME!! Well I am beginning to feel that way right now...here's Fontella Bass." Other airstaffers definitely did not know the end was near as they said goodbye and stated when they would be back. The rest of the airstaff did not know what was happening until after Brown signed off and was at the meeting. In fact, half the airstaff did not even attend this meeting and were told through a conference call. These staffers could not be present because this meeting was only announced at 2 p.m. that day. At the 4 p.m. meeting, the staffers were laid off and informed that Oldies CBS-FM would be shut down immediately and replaced by an adult rock format of over 2000 songs called "JACK FM". From the 4 p.m. to 5 p.m. hour the station played 8 oldies with jingles in between, followed by 30 minutes of stunt montages. At 5 PM, the jockless JACK format signed on.
Brown then retired from CBS-FM after 33 years of playing oldies, as well as nearly 36 years of service. He is the only air personality to be with the station through their entire first run using live on air personalities. He did one of their first shifts the day WCBS FM adopted the rock format in 1969 and the very last live airshift doing oldies in 2005. Don K. Reed was the only other air-personality to be with CBS FM during their entire run as an oldies station. He did the fourth shift on July 7 into July 8, 1972 and did the 4th to last live airshift from 1 a.m. to 6 a.m. on June 5, 2005.
WCBS-FM
WCBS-FM is a CBS-owned radio station in New York City. The station's studios are in the combined CBS Radio facility at 345 Hudson Street in Manhattan, and its transmitter is located on the Empire State Building....
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. For most of his tenure there he aired at midday on the station. Brown also did many voiceovers on commercials airing on that and other New York City radio and television stations.
Early career
Brown was born in Lawrenceville, GeorgiaLawrenceville, Georgia
Lawrenceville is a city in and the county seat of Gwinnett County, Georgia, in the United States. The Census Bureau estimates the 2008 population at 29,258...
in 1942. Bill Brown began his radio career at various radio stations, including San Diego Top 40 station 136/KGB (now KLSD
KLSD
KLSD is a sports station based in San Diego, California. The sports programming began on November 12, 2007. Previously, KLSD's format was progressive talk radio....
). Brown began working on WOR-FM (now WRKS) in 1966 doing various swing airshifts, eventually becoming full time. Initially, WOR-FM was a progressive rock station, but it evolved into an adult top 40/oldies station by 1968.
WCBS-FM
In 1969, WCBS-FM traded in their easy listening 'Young Sound' format for an album rock format similar to WABC-FM (later WPLJWPLJ
WPLJ is a radio station in New York City owned by the broadcasting division of Cumulus Media. WPLJ shares studio facilities with sister station WABC inside 2 Penn Plaza in midtown Manhattan, and its transmitter is atop the Empire State Building. The station currently plays a Hot Adult...
) and WNEW-FM. Brown was on the original airstaff. Unfortunately, WCBS-FM did could not lay claim to sizable ratings in the New York City radio market while other stations such as WNEW-FM and WPLJ gained most of the rock n'roll radio audience. After research and several years of very low ratings WCBS-FM dropped the AOR format on July 7, 1972 at 6 AM and began playing Oldies from 1955 to then current product. Initially the station played both rock and roll songs and non rock songs of the 1950s and early 60's and only softer rock and pop hits of the late 1960s and early 1970s. Brown, along with the rest of the airstaff including Don K Reed (who was hired in January 1972) all stayed on with the Oldies format. Back then, it was common for airstaffs to stay on after format changes and not as common to lay off entire airstaffs. By the end of 1972, Brown was on the station weekdays 9 a.m. to 3 p.m. and Saturdays from 6 a.m. to 10 a.m.
Over the next few years most staffers would leave, but Brown and Don K Reed stayed on and were still part of the station in 1974. In 1975, Brown also became Program Director of WCBS-FM. For a few months he gave up his midday airshift. By the end of 1976, Brown was on from 10 a.m. to 2 p.m. weekdays along with his Saturday morning shift. Under Brown, WCBS-FM moved away from easy listening and began to play more 60's rock. In 1978, Brown gave up his program director position but retained his airshifts. His shift was still 10 a.m. to 2 p.m. weekdays and 6 a.m. to 10 a.m. Saturdays.
In 1984, when Ron Lundy
Ron Lundy
Fred Ronald "Ron" Lundy was a popular radio announcer in New York City from the early-1960s to his retirement from WCBS-FM in 1997...
arrived, Brown was moved to 12 p.m. to 3 p.m. while Ron moved to the 9 a.m. to 12 p.m. slot. Harry Harrison
Harry Harrison (radio)
Harry Harrison has been a popular American radio personality for over 50 years. Harrison is the only DJ to be a WMCA “Good Guy,” a WABC “All-American,” and on the WCBS-FM line-up when the New York station flipped to the “Jack” format in June, 2005.-WBEZ, Chicago, Illinois—1953:At age 23, Harrison...
now aired from 5:30 a.m. to 9 a.m. (previously he was on 6 a.m. to 10 a.m.). Bill's Saturday shift was then 6 a.m. to 9 a.m. every second week. Bill Brown also continued doing voiceovers for many commercials airing on WCBS FM and other radio stations. He celebrated 20 years in 1989, 25 years in 1994, and 30 years of service in 1999. In 1994, he officially dropped his Saturday morning airshift in honor of his many years of service at the station.
As airstaff occasionally came and went (though staffers stayed many years in most cases), Brown continued on consistently from noon to 3 p.m until 2005, when his airshift was moved to 1 p.m. to 4 p.m. weekdays. With his years of service, age, and retirements of other well known staffers it was speculated that his retirement was not far off.
The switch to JACK
Bill Brown remained at WCBS-FM until June 3, 2005. Although ratings were decent and the station was profitable, CBS executives abruptly laid off the entire airstaff at 4 p.m. that day. Bill Brown was the last live air personality to sign off several minutes before 4. He came out of MargaritavilleMargaritaville
"Margaritaville" is a 1977 song by American popular music singer-songwriter Jimmy Buffett from the album Changes in Latitudes, Changes in Attitudes. This song was written about a drink in Austin, Texas, and the first huge surge of tourists who descended on Key West almost two decades ago. He wrote...
by Jimmy Buffett
Jimmy Buffett
James William "Jimmy" Buffett is a singer-songwriter, author, entrepreneur, and film producer. He is best known for his music, which often portrays an "island escapism" lifestyle. Together with his Coral Reefer Band, Buffett's musical hits include "Margaritaville" , and "Come Monday"...
and played Rescue Me by Fontella Bass
Fontella Bass
Fontella Bass is an American soul singer, who is best known for the 1965 R&B hit "Rescue Me", which she also co-wrote.-Early life:...
. It was unclear whether or not he knew the end was happening from his last statement though he did not say a typical goodbye. His last words were "CBS FM 101.1 - did you ever get the urge to scream RESCUE ME!! Well I am beginning to feel that way right now...here's Fontella Bass." Other airstaffers definitely did not know the end was near as they said goodbye and stated when they would be back. The rest of the airstaff did not know what was happening until after Brown signed off and was at the meeting. In fact, half the airstaff did not even attend this meeting and were told through a conference call. These staffers could not be present because this meeting was only announced at 2 p.m. that day. At the 4 p.m. meeting, the staffers were laid off and informed that Oldies CBS-FM would be shut down immediately and replaced by an adult rock format of over 2000 songs called "JACK FM". From the 4 p.m. to 5 p.m. hour the station played 8 oldies with jingles in between, followed by 30 minutes of stunt montages. At 5 PM, the jockless JACK format signed on.
Brown then retired from CBS-FM after 33 years of playing oldies, as well as nearly 36 years of service. He is the only air personality to be with the station through their entire first run using live on air personalities. He did one of their first shifts the day WCBS FM adopted the rock format in 1969 and the very last live airshift doing oldies in 2005. Don K. Reed was the only other air-personality to be with CBS FM during their entire run as an oldies station. He did the fourth shift on July 7 into July 8, 1972 and did the 4th to last live airshift from 1 a.m. to 6 a.m. on June 5, 2005.