Billboard Frolics is a one of the Merry Melodies series of animated theatrical shorts, showcasing the song Merrily We Roll Along

Merrily We Roll Along (song)

"Merrily We Roll Along" is a song loosely based on the 1847 song "Goodnight, Ladies" by E. P. Christy. Written by Charlie Tobias, Murray Mencher, and Eddie Cantor in 1935, and used in the Warner Bros cartoon Billboard Frolics that same year, it is best known as the theme of Warner Bros.' Merrie...

 (which would later become the opening theme for the Merry Melodies cartoons).

The plot consists of signs and billboards coming to life and dancing to the song, and eventually a baby chick jumps down and starts interacting with the environment. A cat sees the chick and starts chasing him, and the other advertisements (including parodies of His Master's Voice and an Arm & Hammer

Arm & Hammer

Arm & Hammer is a registered trademark of Church and Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer...

logo) rally to protect the chick.