Billboard Utilising Graffitists Against Unhealthy Promotions
Encyclopedia
Billboard Utilising Graffitists Against Unhealthy Promotions, or B.U.G.A.
U.P. is an Australia
n subvertising
artistic movement that detourn
s or modifies with graffiti
billboard advertising that promotes something they deem unhealthy.
The movement started in inner-city Sydney in October 1979 and has been active ever since, although the late 70's and early-mid 1980s is considered their most active period. Many of the members came from professional and university-educated backgrounds. The movement's founder was Bill Snow, who continues to be active in anti-smoking and littering campaigns.
The movement aimed mainly at Cigarette
and Alcohol
advertising, often blanking out letters and adding others to promote their view that the product is unhealthy. Cola and soft drink ads were also targeted.
The movement did not formalize itself as a group with memberships or meetings. Graffitists "joined" by signing the BUGAUP name to their work. BUGAUP graffiti spread rapidly across Australia and then overseas.
Former NSW
politician Arthur Chesterfield-Evans
was a member of BUGAUP before entering politics.http://www.chesterfieldevans.com/html/aaw_parl_speech_20020505o_antiterrorlawsnewcastle.html
Another well-known BUGAUP member was the late Lord Bloody Wog Rolo
.
Bugger
Bugger is a slang word used in the vernacular British English, Australian English, Canadian English, New Zealand English, South African English, Caribbean English, Sri Lankan English and occasionally also in Malaysian English and Singaporean English, and rarely American English...
U.P. is an Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n subvertising
Subvertising
Subvertising is a portmanteau of subvert and advertising. It refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image or icon, often in a satirical manner...
artistic movement that detourn
Detournement
A détournement is a technique developed in the 1950s by the Letterist International, and consist in "turning expressions of the capitalist system against itself." Détournement was prominently used to set up subversive political pranks, an influential tactic called situationist prank that was...
s or modifies with graffiti
Graffiti
Graffiti is the name for images or lettering scratched, scrawled, painted or marked in any manner on property....
billboard advertising that promotes something they deem unhealthy.
The movement started in inner-city Sydney in October 1979 and has been active ever since, although the late 70's and early-mid 1980s is considered their most active period. Many of the members came from professional and university-educated backgrounds. The movement's founder was Bill Snow, who continues to be active in anti-smoking and littering campaigns.
The movement aimed mainly at Cigarette
Cigarette
A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...
and Alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
advertising, often blanking out letters and adding others to promote their view that the product is unhealthy. Cola and soft drink ads were also targeted.
The movement did not formalize itself as a group with memberships or meetings. Graffitists "joined" by signing the BUGAUP name to their work. BUGAUP graffiti spread rapidly across Australia and then overseas.
Former NSW
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
politician Arthur Chesterfield-Evans
Arthur Chesterfield-Evans
Arthur Chesterfield-Evans is an Australian medical practitioner, politician and peace activist who served as a member of the Legislative Council of New South Wales from 1998 to 2007.-Medical career:...
was a member of BUGAUP before entering politics.http://www.chesterfieldevans.com/html/aaw_parl_speech_20020505o_antiterrorlawsnewcastle.html
Another well-known BUGAUP member was the late Lord Bloody Wog Rolo
Lord Bloody Wog Rolo
Rolo Mestman Tapier otherwise known as Lord Bloody Wog Rolo was a colourful eccentric Sydney identity and one of the founding members of BUGAUP . A highly intelligent and articulate man, Rolo spoke five languages fluently - English, Spanish, Italian, Portuguese and French...
.