Biodun Shobanjo
Encyclopedia
Biodun Shobanjo is the CEO of the new [reality tv series] The Apprentice Africa
Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued the young man with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.
Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications
(now Insight Grey) in 1979 and has today grown the company from the initial 18 man strong team into an advertising behemoth.
The Troyka Group which is the holding company for Insight, SKG2, Optimum Exposure, Media Perspective, MediaCom, Quadrant and Halogen amongst others employs over seven thousand Nigerian men and women.
Biodun Shobanjo attributes his success to his a fierce determination and a steely can-do attitude. “I was young when I left Grant advertising and young people are very daring, so it didn’t cross my mind that I wouldn’t make it. Again, without meaning to be immodest, I really have never failed in my life. If you’re not used to failing you don’t even contemplate failure."
The ever dapper and sartorially elegant man of style says there are four essential elements for success and he lists them as “Professionalism. The other is honour. The third is integrity. The fourth is passion. They come in any order but if you have these four things, chances are that you’re going to succeed."
A consummate advertising and marketing communications practitioner, Biodun Shobanjo is a perfect choice for the CEO of The Apprentice Africa
because as a believer in people, his business style has favoured a mentoring ambience which has spawned protégés who are leading lights of the advertising and marketing communications industry in Nigeria
.
Today, the top 10 CEOs of the top 10 advertising and marketing communications outfits in Nigeria are proud alumni of what admirers love to refer to as the “Insight University.”
Biodun Shobanjo brings to the Apprentice Africa
almost forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable.
As he loves to say: “Winning is not everything. It is the only thing!”
The Apprentice Africa
The Apprentice Africa is an African version of the original American Reality TV format, The Apprentice, hosted by Donald Trump. The show was hosted by Mr. Biodun Shobanjo, an advertising magnate, co-founder of Insight Communications and CEO of Troyka Group. It gathered 18 contestants from across...
Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued the young man with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.
Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications
Insight Communications
Insight Communications is the 13th largest multiple system operator in the United States with approximately 692,000 customers in the three contiguous states of Kentucky, Indiana and Ohio...
(now Insight Grey) in 1979 and has today grown the company from the initial 18 man strong team into an advertising behemoth.
The Troyka Group which is the holding company for Insight, SKG2, Optimum Exposure, Media Perspective, MediaCom, Quadrant and Halogen amongst others employs over seven thousand Nigerian men and women.
Biodun Shobanjo attributes his success to his a fierce determination and a steely can-do attitude. “I was young when I left Grant advertising and young people are very daring, so it didn’t cross my mind that I wouldn’t make it. Again, without meaning to be immodest, I really have never failed in my life. If you’re not used to failing you don’t even contemplate failure."
The ever dapper and sartorially elegant man of style says there are four essential elements for success and he lists them as “Professionalism. The other is honour. The third is integrity. The fourth is passion. They come in any order but if you have these four things, chances are that you’re going to succeed."
A consummate advertising and marketing communications practitioner, Biodun Shobanjo is a perfect choice for the CEO of The Apprentice Africa
The Apprentice Africa
The Apprentice Africa is an African version of the original American Reality TV format, The Apprentice, hosted by Donald Trump. The show was hosted by Mr. Biodun Shobanjo, an advertising magnate, co-founder of Insight Communications and CEO of Troyka Group. It gathered 18 contestants from across...
because as a believer in people, his business style has favoured a mentoring ambience which has spawned protégés who are leading lights of the advertising and marketing communications industry in Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...
.
Today, the top 10 CEOs of the top 10 advertising and marketing communications outfits in Nigeria are proud alumni of what admirers love to refer to as the “Insight University.”
Biodun Shobanjo brings to the Apprentice Africa
The Apprentice Africa
The Apprentice Africa is an African version of the original American Reality TV format, The Apprentice, hosted by Donald Trump. The show was hosted by Mr. Biodun Shobanjo, an advertising magnate, co-founder of Insight Communications and CEO of Troyka Group. It gathered 18 contestants from across...
almost forty years of top-notch corporate experience, entrepreneurial savvy, multi-disciplinary industry experience and a business maxim founded squarely on the belief that success is not negotiable.
As he loves to say: “Winning is not everything. It is the only thing!”