Bleachers was published on June 22, 2004. The hardcover edition was published by Doubleday and the paperback edition by Dell

Random House

Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...

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The book focuses on whether or not the famous Eddie Rake, former coach of the Messina High School football team, was loved or hated by his former players.
http://en.www.wikipedia.org/couch
Neely Crenshaw (born 1969) is a fictional high school All-American quarterback

Quarterback

Quarterback is a position in American and Canadian football. Quarterbacks are members of the offensive team and line up directly behind the offensive line...

, who was Messina's golden boy who was going to lead them to the state title.

"Number 19 was a high school all-American, a highly recruited quarterback with a golden arm, fast feet, plenty of size, maybe the greatest Messina ever produced", the book mentions in its opening pages.