Blue Bird Toffee is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of toffee

Toffee

Toffee is a confection made by caramelizing sugar or molasses along with butter, and occasionally flour. The mixture is heated until its temperature reaches the hard crack stage of 300 to 310 °F...

, founded in Worcestershire

Worcestershire

Worcestershire is a non-metropolitan county, established in antiquity, located in the West Midlands region of England. For Eurostat purposes it is a NUTS 3 region and is one of three counties that comprise the "Herefordshire, Worcestershire and Warwickshire" NUTS 2 region...

, England

England

England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

, in 1898 by Harry Vincent.

Vincent had similar ideas to Cadbury and the Frys

Fry Family (Chocolate)

The Fry family was prominent in England especially Bristol, in the Society of Friends, and in the confectionery business in the 18th, 19th, and early 20th centuries.-Origins:...

 with regards to the workplace being a pleasant environment to work.

Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird.

Bluebird Toffee left their West Midlands

West Midlands (region)

The West Midlands is an official region of England, covering the western half of the area traditionally known as the Midlands. It contains the second most populous British city, Birmingham, and the larger West Midlands conurbation, which includes the city of Wolverhampton and large towns of Dudley,...

 site in October 1998, and the company now trade in Hull

Kingston upon Hull

Kingston upon Hull , usually referred to as Hull, is a city and unitary authority area in the ceremonial county of the East Riding of Yorkshire, England. It stands on the River Hull at its junction with the Humber estuary, 25 miles inland from the North Sea. Hull has a resident population of...

 as part of Needler's

Needler's

Needler's owes its existence to Frederick Needler, who was born at Arnold, Skirlaugh, near Kingston upon Hull, England, on 12 December 1864. The family name appears to have been mis-spelt, as Frederick was the son of George Needley, a paint-factory employee, who died from typhoid in September 1872,...

.

Needler's

Needler's

Needler's owes its existence to Frederick Needler, who was born at Arnold, Skirlaugh, near Kingston upon Hull, England, on 12 December 1864. The family name appears to have been mis-spelt, as Frederick was the son of George Needley, a paint-factory employee, who died from typhoid in September 1872,...

 changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's

Needler's

Needler's owes its existence to Frederick Needler, who was born at Arnold, Skirlaugh, near Kingston upon Hull, England, on 12 December 1864. The family name appears to have been mis-spelt, as Frederick was the son of George Needley, a paint-factory employee, who died from typhoid in September 1872,...

and Blue Bird.