Blue Inc is a Walthamstow

Walthamstow

Walthamstow is a district of northeast London, England, located in the London Borough of Waltham Forest. It is situated north-east of Charing Cross...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 based chain of fashion retail stores, operating across the United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

History

The company began trading as A. Levy & Sons in 1912. After rapid expansion in the 1980s, the company was trading via a number of brands, chiefly as Mr Byrite.

Blue Inc as a brand first appeared in 1997, aimed at younger men who desire an alternative and low-priced image with an eye-catching street look. The current flagship store is located on Oxford Street

Oxford Street

Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...

, while the main UK chain is based in principally located in town and city centres, and major shopping malls. Although traditionally a menswear retailer, Blue Inc has more recently begun to offer womenswear ranges within selected larger stores.

In March 2011, Blue Inc expanded with the purchase of 47 of the stores from collapsed rival The Officers Club

The Officers Club

The Officers Club was a menswear retailer based in the United Kingdom.- History :The company was founded in the 1990s in Sunderland, Tyne & Wear, and latterly had its headquarters in Cramlington, Northumberland. There were over 150 stores across the country at the firm's peak...

, taking ownership of the "Petroleum" brand.

Products

Blue Inc aims to sell quality fashion at affordable prices. The products offered are predominately casual urban menswears. They also stock branded and designer products, such as Ben Sherman

Ben Sherman

Ben Sherman is a British based clothing company, designing shirts, suits, shoes, accessories and other items that are, in common with many British brands, now made overseas, largely in the Far East. Their designs sometimes feature the Royal Air Force roundel which is often called the mod target...

jeans and shoes.