Bluebird Foods Ltd
Encyclopedia
Bluebird Foods Ltd is a division of the U.S.
based PepsiCo
corporation, that manufactures snack food
s, cereal
s and muesli bars in New Zealand
. The company now owns the rights to distribute Gatorade
in New Zealand.
In later 2008, the company starting using foil to wrap most of their chips instead of the soft plastic material previously used. The soft plastic material is still however used for corn snacks such as Twisties, Burger Rings and Rashuns.
Multi-Packs consisting of x10, x12 & x18 sizes are also available. Each contains however much stated on the packet, and all are individually wrapped, and each pack contains a snack-sized helping, very common in school lunches.
All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.
, and then bought by Graham Hart's Burns Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006.
Prior to that, Burns Philp tried to sell Bluebird Foods to Nestle
with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business.
In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
In 2009 Bluebird Foods teamed up with The Rock radio station and rebranded ‘The Peoples Chip’ campaign from Australia’s radio presenter duo Hamish & Andy.
In Australia the chip flavour as voted for by listeners was Gravy, while in New Zealand the flavour selected was Marmite & Cheese – a flavour already produced by Walkers in the UK who have the same parent company as Bluebird Foods.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
based PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
corporation, that manufactures snack food
Snack food
A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
s, cereal
Cereal
Cereals are grasses cultivated for the edible components of their grain , composed of the endosperm, germ, and bran...
s and muesli bars in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. The company now owns the rights to distribute Gatorade
Gatorade
Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...
in New Zealand.
Description
Currently the Slogan for the company is "Bluebird's the Word".In later 2008, the company starting using foil to wrap most of their chips instead of the soft plastic material previously used. The soft plastic material is still however used for corn snacks such as Twisties, Burger Rings and Rashuns.
Multi-Packs consisting of x10, x12 & x18 sizes are also available. Each contains however much stated on the packet, and all are individually wrapped, and each pack contains a snack-sized helping, very common in school lunches.
All snacks are manufactured at the Bluebird Foods factory in Wiri, Auckland.
History
Originally part of Goodman FielderGoodman Fielder
Goodman Fielder is a manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand and Australia...
, and then bought by Graham Hart's Burns Philp & Co, Bluebird Foods was purchased by snack-food and beverage giant PepsiCo for NZ$ 245m in July 2006.
Prior to that, Burns Philp tried to sell Bluebird Foods to Nestle
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
with the Uncle Toby sale. Nestle was not interested and bought only the Uncle Toby's business.
In October 2005 Bluebird Foods acquired Krispa and Aztec from Hansells NZ making it one of the largest snack food manufacturers in New Zealand. May 2006 saw Nestle purchase the Uncle Tobys Brand for NZ$1.1 Billion. Bluebird Foods was able to use the Uncle Tobys brand until May 2007.
In 2009 Bluebird Foods teamed up with The Rock radio station and rebranded ‘The Peoples Chip’ campaign from Australia’s radio presenter duo Hamish & Andy.
In Australia the chip flavour as voted for by listeners was Gravy, while in New Zealand the flavour selected was Marmite & Cheese – a flavour already produced by Walkers in the UK who have the same parent company as Bluebird Foods.
Bluebird Brands
- Bluebird Original Cut Chips (Readysalted/Chicken/Salt & Vinegar/The Nations Chip)
- Murphys (Thick Cut Chips)
- Delisio
- Sensations - discontinued and replaced with copper kettels
- Party Corn Chips
- Burger Rings (Corn Snacks)
- Twisties (Corn Snacks)
- Rashuns (Corn Snacks)
- cheezels
- Biguns (cheese) and (cheese and bacon)
- Aztec Corn Chips - discontinued in 2010 and replaced with DoritosDoritosDoritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
- Krispa Chips - discontinued and replaced with bluebird thins
- Rollups
- Le Snak
- GatoradeGatoradeGatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo, distributed in over 80 countries...
(made by shewpess Australia) - Nobby nuts (imported from fellow pepsico company smith chips Australia)
- DoritosDoritosDoritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
- smith staxs (imported from fellow pepsico company smith chips Australia)
- Red rock deli (imported from fellow pepsico company smith chips Australia)
- Uncle Toby Chewy - discontinued and replaced with fleming/quaker chewy
- Naked Organics
- CC'sCC'sCC's is a brand of flavored tortilla chips created by Snack Foods Limited and produced since the early 1980s by the Australian food company Snack Brands Australia . CC's are predominantly sold in Australia and come in assorted flavors...
(Corn Chips) - also discontinued in 2010 and replaced with DoritosDoritosDoritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay .... - Grain Waves(Multigrain Chips)