Boards (magazine)
Encyclopedia
Boards is a former international trade publication catering to the advertising
community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for editing
the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of Marketing
) and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, Sandy Hunter, and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role.
Each issue of Boards contained several regular feature columns, including: "Word" (an editorial
), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry (creative
, music and sound
, post-production
and editing
, animation
, etc. In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "behind the scenes
" features, video links, and commentary on awards ceremonies and particularly striking or successful advertising campaign
s.
Editors of the magazine made a number of attempts to improve brand awareness
by holding various events. These included "Boards U", an educational event for junior producers
; the "Boards Creative Workshop", a networking event bringing various industry figures together; and the "First Boards Awards", an annual awards ceremony celebrating the best new advertising campaigns.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
community. Launched in August 1999, the magazine was published monthly until May 2010, when a corporate restructuring of its Canadian publisher, Brunico Communications Ltd., led to the brand's shelving. Responsibility for editing
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
the offline magazine and "Boards Online", its online equivalent, was initially split between Mark Smyka (a former senior editor of Marketing
Marketing (magazine)
Marketing is a Canadian business magazine about marketing, advertising and media. The magazine is published fortnightly by Rogers Media Inc....
) and Liz Saunderson. Over the following decade, editorial responsibility fell to Teressa Iezzi, Sandy Hunter, and Rae Ann Fera. Eventually, editing the two branches was consolidated into a single role.
Each issue of Boards contained several regular feature columns, including: "Word" (an editorial
Editorial
An opinion piece is an article, published in a newspaper or magazine, that mainly reflects the author's opinion about the subject. Opinion pieces are featured in many periodicals.-Editorials:...
), "Radar" (industry news), "Ideas" (commentary on various aspects of advertising), interviews with various industry figures, as well as sections catering to the various sectors of the advertising industry (creative
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, music and sound
Sound design
Sound design is the process of specifying, acquiring, manipulating or generating audio elements. It is employed in a variety of disciplines including filmmaking, television production, theatre, sound recording and reproduction, live performance, sound art, post-production and video game software...
, post-production
Post-production
Post-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art...
and editing
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media used to convey information through the processes of correction, condensation, organization, and other modifications performed with an intention of producing a correct, consistent, accurate, and complete...
, animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
, etc. In addition, starting in May 2009, "Boards Online" began publishing daily content updates such as "behind the scenes
Behind The Scenes
Behind the Scenes is a Canadian television series original programme on Space. Debuting in 1997, the show takes a behind the scenes look and interviews various television series and mini-series cast and film crew of shows on Space....
" features, video links, and commentary on awards ceremonies and particularly striking or successful advertising campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
s.
Editors of the magazine made a number of attempts to improve brand awareness
Brand awareness
Brand awareness is a marketing concept that enables marketers to quantify levels and trends in consumer knowledge and awareness of a brand's existence...
by holding various events. These included "Boards U", an educational event for junior producers
Film producer
A film producer oversees and delivers a film project to all relevant parties while preserving the integrity, voice and vision of the film. They will also often take on some financial risk by using their own money, especially during the pre-production period, before a film is fully financed.The...
; the "Boards Creative Workshop", a networking event bringing various industry figures together; and the "First Boards Awards", an annual awards ceremony celebrating the best new advertising campaigns.