Bob Basche is a former Emmy Award

Emmy Award

An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

-winning associate producer for NBC's Sportsworld. Basche, who also served as head of talent and on-air promotion, is credited for coining the term "Breakfast at Wimbledon," which is used to promote the first live broadcast of the Wimbledon

The Championships, Wimbledon

The Championships, Wimbledon, or simply Wimbledon , is the oldest tennis tournament in the world, considered by many to be the most prestigious. It has been held at the All England Club in Wimbledon, London since 1877. It is one of the four Grand Slam tennis tournaments, the other three Majors...

 Finals in the early morning time slot. Basche also played a key role in developing NBC's on-air talent roster, including Bryant Gumbel

Bryant Gumbel

Bryant Charles Gumbel is an American television journalist and sportscaster. He is best known for his 15 years as co-host of NBC's The Today Show. He is the younger brother of sportscaster Greg Gumbel.-Early life:...

, Dick Enberg

Dick Enberg

Richard Alan "Dick" Enberg is an American sportscaster. He currently provides play-by-play for telecasts of San Diego Padres baseball on 4SD, following a long career calling various sports for such networks as NBC, CBS, and ESPN...

 and Bob Costas

Bob Costas

Robert Quinlan "Bob" Costas is an American sportscaster, on the air for the NBC network since the early 1980s.-Early life:...

.

Prior to NBC Sports

NBC Sports

NBC Sports is the sports division of the NBC television network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games, the NFL, the NHL, MLS, Notre Dame football, the PGA Tour, the Triple Crown, and the French Open, among others...

, Basche worked for the men's ATP Tour and the LPGA

LPGA

The LPGA, in full the Ladies Professional Golf Association, is an American organization for female professional golfers. The organization, whose headquarters is in Daytona Beach, Florida, is best known for running the LPGA Tour, a series of weekly golf tournaments for elite female golfers from...

, where he served as that organization's first director of public relations. He also worked as the communications director for the Philip Morris

Altria Group

Altria Group, Inc. is based in Henrico County, Virginia, and is the parent company of Philip Morris USA, John Middleton, Inc., U.S. Smokeless Tobacco Company, Inc., Philip Morris Capital Corporation, and Chateau Ste. Michelle Wine Estates. It is one of the world's largest tobacco corporations...

 sports group's Virginia Slims Tennis Tour.

A graduate of the University of Notre Dame

University of Notre Dame

The University of Notre Dame du Lac is a Catholic research university located in Notre Dame, an unincorporated community north of the city of South Bend, in St. Joseph County, Indiana, United States...

 who served as a Naval officer during the Vietnam War, Basche joined Connecticut-based sports marketing firm Millsport LLC

Millsport LLC

Millsport is a sports marketing and sponsorship agency in the United States. Founded in 1975 by James R. Millman, a 25-year-old event marketing executive with Philip Morris, Inc., Millsport gained notoriety and national prominence with its involvement in Olympic sponsorship in the...

 as executive vice president and managing partner in 1982. Today, he serves as chairman of Millsport, a division of The Marketing Arm

The Marketing Arm

The Marketing Arm is a marketing and promotions agency owned by Omnicom Group. The agency includes several specialty brands, including Millsport , Usmp , Davie Brown Entertainment , Wave , and Ipsh...

.